Author: Joan Arca

I changed my morning routine up in a big way and it’s really been working even better for me, so I wanted to share it with you guys here. 

 

I’ve shared my OG morning success routine in my book Man Up

 

I’d wake up at 5:30 AM and drink my 30 ounces of water, shower, then send out my three gratitude text messages and then get into GSD mode for about 3 hours. 

 

GSD mode is Get Shit Done mode. 

 

This is when I open up my laptop and knock out my emails, blog posts, social media posts and write copy.

 

Then at around 9:30 I’d head to the gym for my workout and then into HQ after that to serve my team.

 

BUT NOW THINGS HAVE CHANGED and I’m even more productive. 

 

So I still wake up at 5:30 AM and then drink my 30 ounces of water, shower, then send out my three gratitude text messages. 

 

Then instead of sitting down and going into GSD mode… I mix up a glass of Trulean Wellness Shot, drink it down, and then I head to the gym. 

 

So these days I’m working out earlier in the morning and then I go into HQ and go into GSD mode once I get there. 

 

I’ve found that exercising first thing in the morning really helps with my morning stress levels. This is something I figured out about myself in 2020 when the whole COVID thing started. 

 

About a month into the lockdowns I instinctively started working out first thing in the morning and that put me into a better creative place to do my morning work. So I stuck with it. 

 

Sometimes change is good. For me, this was one of those times. 

 

BTW, I was telling you about the TruLean Wellness Shot that I mix up and drink every morning before going to the gym.

 

During the whole COVID quarantine I set out to create the highest quality and most potent immunity boosting supplement ever. 

 

Truth be told, everything out on the market is trash. For example, they’ll have 1,000mg of Vitamin C and add sugar to it which competes for the same receptor site as Vitamin C does. 

 

Or you’ll find something that has Vitamin C, Vitamin D and Zinc but the dosage is weak and it’s also sweetened with artificial sweeteners. TRASH! 

 

So I set out to create the best, highest quality product with 9 proven ingredients and vitamins, all properly dosed and naturally sweetened with stevia and monk fruit.

 

If you want to try a box of TruLean Wellness Shots click here and you’ll get a big discount. 

 

Talk soon, 

Bedros

 

True story, when my family and I escaped the Soviet Union and came to the United States, one of the first “American foods” we ate was KFC. 

 

Back then it was called Kentucky Fried Chicken… and I’m sure it’s still finger lickin good! LOL 

 

Colonel Sanders, the founder of KFC was forced to close down his first business and retire. 

 

Since the business didn’t do so well, he wasn’t sitting on a pile of money when he retired. BIG PROBLEM. 

 

He did have a pension, and that would have been fine, but he only got a measly $105 a month from it. Even back than that was NOT a lot of money. 

 

That’s why Colonel Sanders, at 65-years-old came out of retirement to start Kentucky Fried Chicken (KFC). 

 

It didn’t become the national franchise that you and I know today. At least not overnight. 

 

In fact, for the first few years he drove around in his car selling chicken. Not the most sophisticated business plan, but it worked. 

 

That’s not the only thing he did in that car. 

 

When he wasn’t selling chicken, he was sleeping.

 

This was his daily grind. 

 

He’d wake up, sell chicken, and then go back to sleep.

 

Yet, with everything against him, especially his old age, he never gave up.

The dude just kept selling chicken. 

 

Soon he opened up his first KFC restaurant. 

 

Then he franchised it, giving others the opportunity to go into business with him.

 

And after 12 years of working on his dream and perfecting the secret recipe, KFC is known for…

 

…Colonel Sanders sold KFC for $2 million.

 

Now, this may seem like chump change in terms of today’s economy. But $2 million in 1964 is equivalent to $16,876,258.06 today. 

 

That’s stupid rich! 

 

If he was alive today, he’d be one of the wealthiest dudes on the planet, and on the cover of every business magazine.

 

The moral of the story: Never give up!

 

But there are more lessons in this story… 

 

1. Pay your dues.
2. It takes at least a decade to build a big brand. 

(Look what I was able to do with Fit Body Boot Camp in a decade)

1. It’s never too late. Not even if you’re 65 years old. 

 

Listen, whatever your goals are in business I can tell you this. It’s going to be harder than you think and it’s going to take longer than you think. 

 

That’s the cost we all must pay for success and financial freedom. 

 

Talk soon,

 

Bedros

 

PS. We’re opening up new Fit Body Boot Camp territories in 17 areas across the United states. If you’d like to learn more about opening and operating a successful FBBC franchise then click here for more info and apply to see if we have a territory near you.

Let’s be honest, being in business is freakin hard!

That said, entrepreneurship is without a doubt one of the most rewarding things I’ve done in my life. 

And as hard as it is, it’s also given me and my family amazing freedom and opportunities… 

…but damn, it ain’t easy. 

And I know you know that. 

In my experience, the most important part of being in business is leadership. 

Leadership is always the problem. Leadership is always the solution. 

For me, leadership was NOT factory installed. I had to learn it, the s-l-o-w way. 

Thankfully many of my friends and clients are former military, specifically from special operations groups… so I’ve had great examples of leadership around me to learn from. 

To gain special insight into how they lead others from the front, run smooth operations, and execute missions under skull-crushing pressure has been a gift for me – and I want to share it with you. 

Listen, business is like war.

You need:

• Better info than your competitors.
• Quickly use that info to make a plan of attack.
• Execute that plan of attack.
• And then reevaluate and attack again. 

This is why I surround myself with these calibers of men. 

Here’s one powerful leadership lesson you can apply to your life today:

Before you develop others, you must start by developing yourself.

In other words, if you want people to change, change yourself first.

I wish I learned this lesson years ago because it would have made my life easier.

I would have started bettering myself before asking my employees to change. 

See that’s the thing about leadership. 

Poor leaders are hypocritical… they want and expect change from others, but they don’t have the same level of expectation for changing themselves. 

Don’t ever be that dumbass! 

If you want your life, business, and family to change for the better, start by changing yourself first. 

It starts and ends with YOU, the leader.

This is the BIGGEST takeaway I’ve learned from surrounding myself with Navy Seals, combat hardened Marines, and other Special Operations Veterans who have led in battle and in life. 

It’s all a battle and it all comes down to your level of leadership. 

Talk soon,

Bedros Keuilian

PS. If you’d like to learn to lead even better in life and business from a Navy SEAL, a Marine, a SWAT operator, a MMA fighter and me then click here to join us for the upcoming Modern Day Knight Project class. 

 

I used to always wonder what it took to become rich and successful.

Being an immigrant and all I’ve always had a hang-up with money and never being able to make enough of it.

And growing up broke and living in Section 8 housing made me want to become a millionaire… so that’s where my search for the “secret” began.

Since then I’ve been blessed to reach my money goals…

…and these days my achievement goals are to build businesses that create opportunities for driven people who want to level up in any category of life.

So here’s what I know about the science of achievement:

In order for you to achieve the next level of growth, success or transformation you’ve got to put in enough effort to create the necessary change.

The best example I can give you is how boiling water turns into steam…

Water turns to steam at 212 degrees. Not 211 degrees. If it’s at 211 degrees you’ll just have boiling water.

In order for water to transform to steam (air), you only need to raise the temperature by 1 degree.

This 1-degree is the difference between water being used for tea or to powering a nuclear power plant.

Just one degree of change.

So why should you care about this 1 degree? 

Well…

That one degree transforms water to steam at a molecular level.

If you ever face adversity, you must transform yourself to overcome them in order to get to the next level. 

And for you to transform you must put in that extra degree of effort.

See, that’s what most people don’t realize about success and achievement… it’s not like you have to work 10X harder than everyone else.

Change and transformation happens when you increase your effort over time just by one more degree.

Going from 211 degrees to 212 degrees is what building transforms what into steam.

That extra degree can help you…

– Start that new side hustle.

– Graduate from The Project.

– Quit your 9-5 and go into business for yourself.

– Go from making 6-figures to 7-figures a year.

– Finally lose weight and get back into shape.

So with that being said, if you want that next level of achievement and transformation in your life, just remember that all it takes is putting in that little bit of extra effort over time.

Talk soon,

Bedros Keuilian

PS. The next Modern Day Knight Project class is taking place in a month. If you’re a man and you’re looking to change and transform in business and in life then this might be EXACTLY what you’re looking for. 

Instagram isn’t just for selfies and likes.

I leverage it to bring in leads and make money. Craig Ballantyne does the same thing.

The best part? You don’t need to have millions of followers to make money.

Whether you have 4,000 followers, 40,000 followers, or 4,000,000 followers, you can  use Instagram to reach new leads and close big time sales.

It’s not that hard either. All it takes is a little effort and a lot of value.

 

Who Has My Customers?

No, it’s not Facebook or any other social media platform you’re on.

It’s other human beings. Influencers. The key is to add value to these people’s lives to get them to talk about you on social media.

For me, guys like Gary Vaynerchuk, Andy Frisella, and Lewis Howes speak to my target audience every day. Imagine the leads you could get from having one of those people share your message with their fanbase.

That’s why I bought 250 copies of Andy’s children’s book to pass out at my kids’ school. Before you know it, Andy reaches out to me, we connect, and I eventually speak on his podcast (and gain 10,000 new followers in a few days).

Those followers are leads that you get to close. Now how do you do that?

 

Your Instagram Is Your TV Network

People love two things: consistency and predictability. Heck, everyone’s got a routine because humans like routines.

Ironically those are the two things the best TV shows get right. They’re on at the same time, on the same day, every week.

What message can you deliver over and over again that’s reliable, that’s predictable, that’s consistent, and that gets your followers to want to buy your product or service?

My buddy Craig Ballantyne has a full 7 day posting schedule that he recommends to his high-level coaching clients. Click here to catch Craig breaking down every day of this plan.

The gist is this: when you add consistent value to your followers’ lives through Instagram, you earn the right to pitch and sell them.

 

A Trick I Use to Capture Leads…

So you have the followers and you give them great content. What now?

You need to make that personal connection with your followers. I use a simple trick to do this…

I’ll go ahead and take a picture of a stack of books, or a protein bar, or something else. I’ll post it with a caption like “What are you reading?” or “What’s your favorite protein bar?”

That’s engaging stuff that gets people to reply back.

Now let’s say they answer back with something like “I’m reading some Hemingway” or “I’m fond of X protein bar”. That’s your cue to segue the conversation.

“I  see. Just curious, what kind of business are you in if you’re reading that book?”  And once they tell me that much, I then ask, “Well, do you have any problems with your business that a business coach like me can help you solve?”

See what I’m doing? I’m helping them understand that I have a solution to their problems and frustrations.

With this method you can sell high-priced product or service bundles. It makes all the follow-up worth it.

Bonus Tip: Craig likes to send direct video replies to the people who reply to these engaging posts. It adds a personal touch to his conversations with them.

 

Want to hear more money-making Instagram tips and tricks? Click here to listen to the latest episode of the Empire Podcast now.

If you’re waking up without guaranteed revenue of recurring income, you run the risk of losing your business.

Recurring income sets you up for security and cushion. It sets up the foundation to invest some of that income into building your empire greater and greater.

Why Having Predictable Revenue Will Allow You to Sell Your Business Later On

When I first started as a personal trainer, I was selling 3, 5, 10 session blocks a month.

And I had, say, 15 clients each month.

When those sessions ran out, I would have to put the sales hat back on and sell them another block of sessions.

Sometimes they would say yes, other times they would say no. Or they would say “I need to think about it.”

And if someone tells you they need to think about it, they ain’t coming back.

My mentor and former personal training client, Jim Franco, asked me one day “I wonder if you could build a business similar to the gym. The gym takes money every month to give them access to the equipment.”

Jim didn’t know how to workout. To him, all this gym equipment meant nothing. That’s why he was coming to me to train him.

So Jim tells me “I wonder if you could sell me on a program on an ongoing basis. That would keep you from having that awkward conversation every time you have to sell more sessions.”

Later, I went on to open 5 personal training gyms throughout San Diego – all based on 12 month contracts.

The reason I was able to sell all of my gyms was because I had those clients on recurring, predictable revenue. Which showed the buyer income was coming in every month.

When you have recurring income and a membership base, a buyer looks at that as predictability.

If there’s no recurring income, and they buy your business from you, it’s not guaranteed that they’ll have customers tomorrow.

When a buyer comes in, and sees you have 5,000 clients paying $69 a month, they think, “great”! Because that buyer has another 100,000 people they can expose this to.

Because you already have a recurring model that works, the buyer doesn’t have to split test it. They can plug their audience into your business model and triple the membership base.

Use Recurring Income as Insurance

Recurring income allows you to follow daring ideas with income to back you up.

When Craig was in the fitness industry, he built a product that sold 100,000 copies.

Of those people who bought copies, they all joined the recurring revenue part of the business to get even more value.

When Craig retired from the fitness industry, he built a brand new business from scratch.

He didn’t have to go into debt because he had income to fuel this new business from the systems he built in the previous business.

How to Break Down Your Business to Incorporate Recurring Revenue

There is no limit to recurring revenue.

Whether it’s the wine of the month, a mastermind, or a software, when it’s time to sell your business the determining factor is the valuation.

Let’s say you have an online information program, and you sell your product for $99 as a one time fee (like my Close Clients program).

At any given time, you could take that product and turn it into a $29 a month program where you give all the information up front.

Then, for an additional $29 a month, you can put people into a private Facebook group where you do live videos and share even more value.

Take the product or service you have, and break it down into modules that you can serve on a weekly or monthly basis to justify recurring payment.

Recurring Revenue Options Exist in Every Industry

For anyone thinking they’re not sure if their product could be recurring, think of it this way: some things are almost a forced continuity.

If you’re a guy, and you shave, the razors you buy from these companies are designed to wear down so you can buy more.

Recurring revenue can either be forced on people based on consumption, or by way of giving them the option for convenience.

When you build your business with recurring income, you’re literally multiplying the valuation of your business if you ever plan on selling it, while also giving yourself insurance and reliability.

Which, by the way, you should be building your empire up to be sold one day.

To hear Craig and I cover all of this and more, check out our podcast here.

Today, I’m going to tell you how you can build your empire faster and create deeper, meaningful connections with your ravings fans by doing live events.

Live events are a game changing opportunity in your business because they allow you to make a huge profit while delivering more value to your audience.

When I put on my first Fitness Business Summit, I only had about 100 people in a small conference room.

There was no stage, so the people in the back couldn’t even see me. Today, we have over 1,000 people fly out and we put on an entertaining, educational show.

If you’re willing to get off the internet and bring your audience to a live event, you’ll create a deeper and more meaningful connection with your clients and prospects.

Those prospects and clients quickly ascend the ladder of purchasing more at a higher price more frequently.

You get more money, and they get bigger, better outcomes in life.

Treat Your Event Like a Show

The best way to put on your event is to give great information that your audience can take action on and make more money while providing entertained.

One year we had Polynesian fire dancers on stage, another year we had a money tank where people would try to catch as many $100 bills as they could.

Those are the things that make a seminar more tolerable. You’re essentially holding these people hostage for two or three days, you may as well make it fun.

How to Get Your Seminar Off the Ground

People ask me, “If I’m doing a seminar, what should I expect to make financially?”

Odds are, the cost of tickets and sponsors will allow you to break even.

But you have to have something you can sell form the stage that will make you more money then and in the long run.

You have to have sponsors who will help offset the cost of the event. And when you’re selling tickets, don’t overlook upsells.

So many of us have information products that have upsell funnel in place, but no one has different tiers of offers for an event.

For example, this is how we upsell tickets for FBS. First we sell the ticket, then the second upsell is to come to a meet and greet with myself and the presenters the day before. The third upsell is a bonus day for private coaching in a group environment.

If they don’t want the upsells, that’s fine. They’ll just click “no” and buy their ticket.

But at least give your audience the opportunity to give you more money in exchange for more opportunity.

How to Use Sponsors to Cover Costs While Adding Value to Their Businesses

Sponsors allow you to add all the bells and whistles to your event and more.

At FBS, we have Platinum Sponsors, Gold Sponsors, and Silver Sponsors. And each tier has its own benefits.

Platinum sponsors pay $30,000 and set up their booth in the ballroom and expo hall. Gold sponsors get preferred vending areas in our sponsor hall. Silver sponsors are a little more on the outskirts.

We’ve even created little passports that our audience uses to collect stamps from each sponsor’s booth. At the end of the event, our guests can turn them in for the chance to win a Macbook Air.

This ensures that our sponsors will be exposed to our guests, and gain some potential customers.

Once you’ve sold your sponsors, you want to keep them coming back every year so that you don’t have to keep finding new ones.

Start thinking “I sold my sponsors, so how do I get them back next year and add more value to their lives this year?”

There’s so many ways you can get creative and help sponsors out, therefore having them pay your more.

How to Work Up to Your Big Pitch Without Losing Your Audience

First things first, never pitch on day one.

It’s all about you and your speakers, coming with a giving hand and delivering value to your audience.

Right before lunch on day two is when you’re gonna make your offer for your big pitch.

You’re usually gonna have two pitches – one for your high end coaching program, and the other is a down sell like a half day coaching.

When You Should Start Selling Your Event

You want to start planning at least 7 months in advance, and start selling tickets 5 months before your event.

Use this time to build triggers within the selling process. For example, you can say “When you buy your tickets by X date, you get 50% off plus VIP upgrade.”

And when that date passes, you can say “Buy your ticket by X date and you’ll get 30% off and last year’s video footage for free.”

That way, you’re setting up milestones and creating buying frenzies. They’ll buy incrementally, and your seats will fill up well before the launch.

If you’re ready to take your fitness business to the next level, maximize your profit, make a bigger impact, and dominate the fitness industry, come to FBS March 16-18.

You’ll hear from the top pros in the industry, including Randall Pich, Lori Harder, Lewis Howes, Andy Frisella, and more.

Listen to the full podcast here.

Today, Craig and I are doing a case study on our good friend and fellow Mastermind Empire member Steve Weatherford.

If you don’t know him, he’s a Super Bowl Champion who played for the Jets and Giants.

Steve is a great guy. He’s this huge giant of a man with such a commanding personality, but one of the most humble and kindest people I’ve ever met.

I could go on and on about how down to earth and giving he is, but one of his best qualities is his amazing focus.

How Steve Went From Athlete to Online Fitness Entrepreneur

I was introduced to Steve through Jay Ferruggia or Lewis Howes. He had just moved to San Diego, so I said “hey man, welcome to California, wanna go surfing?”

So we were out surfing one day, and I asked him “Dude, how did you make the transition from playing football to selling a fitness program on how to make your arms bigger?”

He told me he had no idea what he was doing. He was acting on sheer force of will.

See, Steve was stuck in hustle and grind mode, and as you know, you need to advance to scale and structure in order to build an empire.

Which is why he was reaching out to me for coaching.

When we got back to the car, Steve pulled out his phone and showed me pictures of him during games wearing long sleeves.

Even in the Summer on the hottest days, he was wearing these long sleeves.

Turns out, he wore them because he was self conscious of his skinny arms.

You look at him now, and this guy’s ripped! You would never think he struggled with insecurity about his arms.

So he took his weakness and made into his strength in a completely different industry.

He created the Armageddon program to help others who are struggling with skinny arms and want to bulk. From pro football player to fitness entrepreneur, that’s a huge leap.

Steve is the kind of guy who is always willing to learn and ask for help. Most people are afraid to put their ego aside, but he isn’t.

And that’s why he’s able to kaizen and continuously improve.

Steve’s Biggest Key to Success That You Can Implement Right Now

As I mentioned before, Steve has incredible focus.

He’s created this vision of sharing his program with the world and helping thousands of people build muscle and gain confidence.

One of his biggest keys to success (that YOU can do right now) is speed of implementation.

During one of our Empire Masterminds, Steve was in the hot seat and we told him “Look man, you can’t do it all yourself. You need to build a high performance team who shows responsibility and meets your expectations.

A few weeks later, he shows up and he brings his whole team of high performers with him.

He took the advice we gave him, and implemented it quickly into his business. From there, he had a plan of action and a team to back him up.

When you put the ego aside and ask for help, you’re able to scale much faster than if you try to do it all yourself.

Your Reason Why Trumps Your Excuses

Some of you may be thinking “I’m not a retired pro athlete. I don’t have that kind of money to scale. Give me someone who I can relate to.”

Craig Ballantyne grew up on a farm, wore tattered clothes, had a not so great relationship with his father, and struggled with alcohol and sugar addiction.

I was the fat foreign kid who came to America, didn’t speak English or understand the culture, ate out of dumpsters, called names…

Craig and I didn’t come from the best of circumstances.

But we had one thing that all successful people have in common: resiliency.

Everyone has a million excuses. “I don’t have time, I have kids, I don’t have the money, I don’t know how to do x, y, and z”. That’s bullshit!

If you’ve got a compelling reason why, your excuses don’t matter. You’ll take that adversity and turn it into your advantage.

You Know Your Business Better than Anyone

There’s plenty of room for vision and planning, but there’s times when you’re on a hot streak and you have to keep deploying the next thing.

After we helped Steve set up a continuity program for his 30 Day Metabolic Reset, he wanted to start including supplements.

I told him “dude, don’t roll out supplements yet cause they’re a pain on a continuity basis since things can go wrong.”

And Steve said “But I’m on fire, man! I’m bringing so much value to community already, I’m gonna do the supplements anyway.”

And sure as shit, he knocked it out of the park.

Sometimes you have to say “to hell with planning, my gut says this.” You have a better pulse on your business than anyone.

Steve saw enough people were curious about his supplements through social media because he created a demand. He launched it, sold it, and it became successful.

However, 90% of the time, if you don’t plan and you don’t have  a clear vision, you’re headed for disaster.

The First Step You Can Do to Move Ahead

The first thing you can do to move the needle in your business is to find a mentor.

Take their lessons that they’ve learned in the trenches, doing the work, and avoid the mistakes they made so that you can time collapse and grow your business even faster.

That way, you’re not losing money, and you’re not stressing out as much. You’re getting win after win because you have a mentor guiding you.

The most important thing to look for in a mentor is if they can walk the walk.

You don’t want someone who just professes, but doesn’t practice.

I advise you to use the Ronald Reagan method, which is trust but verify.

Make sure they can actually coach. There’s a lot of mentors out there who are great and successful at what they do, but they don’t know how to teach.

Commit yourself financially, ethically, and whole heartedly so you can focus on your outcome and dominate your path.

To listen to Craig and I cover all of this and more, watch our podcast here