Author: Joan Arca

How to Become a Better Man

Could you imagine how weird it would be if we were all born as our highest self?

Like if you were born self actualized and knew the meaning of life?

How freaking sad would that be?

The rest of life would be boring!

Thank GOD we’re all born average and we experience life’s ups and downs so that we can problem solve through these experiences and figure out who we really are, how we tick and what our purpose and calling in life is.

You see, the purpose of life is to figure out YOUR purpose in life…

…its for this reason that we are all born average and are given life’s challenges so that we have the opportunity to become our higher selves through the process of problem solving.

The higher self is the version of you who has emotional resilience, compassion, kindness, self control, discipline and self awareness.

The higher self is the version of you who is both a savage and a servant.

The higher self is the version of you who is enlightened and purpose driven rather than a pleasure seeker.

The higher self is the version of you who does not seek the approval or validation of others… rather he’s confident in who he is mentally, emotionally and physically.

The higher self is the average man who transcends into an extraordinary man.

But here’s the sad reality of MOST men: Most men stay average and never evolve into their higher self.

The average man inspires no one.

And this is why most men suffer in silence, feel lost and without purpose, succumb to vices, have poor relationships and are always fat, tired and anxious.

Brother, the average man inspires no one.

Take no joy in mediocrity or being average – fight to elevate to your highest self!

This is why we created a Modern Day Knight Project, a brotherhood of like minded men who are driven to dominate life!

We’re now taking applications for the next MDK Project class – Apply Here. 

Talk soon,


How To Become Successful

I’m driven by curiosity so I’m always asking a lot of questions.

I’m convinced that my curiosity is one reason I’m able to “see around corners” like my coaching clients say.

How about you? Are you curious or do you just accept what people say as how things are?

For example, I’m curious what makes people successful…

…is it money – lots of it?

If so then I know a lot of successful and depressed people.

It can’t just be money.

How are you successful if you’re rich, but you’re overweight, lonely and always anxious?

Is success all about being rich in fitness and friends?

If so then I know a lot of fit people who have close relationships, but they’re always stressing and fighting over money.

So a couple weeks ago I posed this question to the audience at the High Performance Summit and here’s what we figured out…

Success is having money.

But not just enough money to pay your bills, but enough of it so that you can contribute to your church or favorite charity.

When we contribute we have a greater sense of significance and that’s important to us humans.

But Success is also having time freedom. What’s the point of money if you’re handcuffed to making it and don’t have time freedom to enjoy it?

Success is also being fit… not just physically lean and healthy, but also being mentally and emotionally fit.

What’s the point of being rich and fit but always dealing with anxiety and overwhelm?


In other words SUCCESSFUL people make really good money and serve with it. They’ve also figured out how to buy back their time to have time freedom so they use some of that time to focus on their physical, mental and emotional health – and this creates personal growth within them.

That’s REAL SUCCESS and that’s what a high performing human is.

It’s funny because in my 20’s and 30’s I defined success as having lots of money and things…

…and then when I amassed money and things I was stressed, overwhelmed and found myself out of shape and always tired – that’s when I had my massive anxiety attack which served as a wake up call for me.

Today at 47 I’m in the best shape of my life and have zero stress and anxiety… and the crazy thing is that I have more money, more investments and more time freedom which allows me to coach and mentor others.

By the way, if you’re looking to become a higher performing human then you might be interested in this new 90 day coaching program I created with Wes Watson.

Talk soon,

Bedros Keuilian <= a very different coaching program.

Why All Men Should Be Lean, Jacked and Battle Ready

I know it’s Independence Day and all and I know we’re supposed to be relaxing and all, but I just can’t

…not without getting something off my chest and I think you’ll agree with me.

First off, Independence Day is more than just hotdogs, hamburgers, beer and relaxing by the water.

It’s the reason why you can do all that and more… it’s because as a nation we gained our freedom from oppressive tyrants.

(Btw, I know you agree with me when I say that we are once again at battle with tyrants who are trying to create more oppression.)

As men, it’s our duty to make sure that we stand in the gap between our families, their freedoms and those who try to take them away.

We do this by being educated on who to vote into office.

We do this by making sure that we have financial freedom so that we are never looking at big government for financial assistance.

And we do this by staying battle ready!

I don’t just mean ready to take up arms.

I mean by being physically and mentally battle ready.

Because the greatest threat to our families and our children is not big government…

…It is when you and I become poor role models of health, fitness, and mental strength.

Look, as men we have many responsibilities. And sometimes those responsibilities lead to us putting our health and fitness on the back burner.

I can tell you that are used to be guilty of that. Not only did I find myself anxious and depressed, but I also made less money when I was fat, always tired and out of shape.

It’s for this reason why I and the Modern Day Knight Project instructors created Battle Ready 90-day shred.

Battle Ready 90-Day Shred is a personalized training in nutrition coaching program for men who want to get mean, jacked and BATTLE READY in life!

I’m not writing you this email to sell you on the program.

My goal is to help you wake up and realize that as men we could either make excuses and justify them or we can make time and do the work required.

If you’re ready to get coaching, accountability, and support so that you can get lean and jacked… and to be a better role model for your family then go to this page and check out the amazing results men like you have gotten in just 90 days.

Talk soon!


Ps. Click here to learn more about Battle Ready 90-Day Shred

Why You Cant Sell!

I’ve got to get this off my chest!

If I see one more business making a lame offer I’m going to lose it.

Looking, if you have a good product or service then you’ve got to sell the F out of it.

And the way you do that is by differentiating and making a killer offer.

Let’s say you sell fitness and fat loss services.

You can either say: “We help you get fit and burn fat so sign up now.”


Or you can say: “We help you get fit, burn fat and keep it off for good or we’ll give you a full refund.”

A much better offer, right?

Now think about how you can make that offer EVEN better.

“Plus we want to prove to you that we can help you achieve your fitness and fat loss goals so your first week is on us, free!”

See how that’s an even better offer?

But let’s make it even better AND let’s differentiate your offer from what everyone else is offering out there.

“And we’ll include our weekly accountability community to help you stay motivated and give you our supplement review guide for free to help you get even faster results.”

And to make it an even better offer, we’ll add ugrancy or scarcity.

“But this offer is limited to only for the next 5 people who DM me because we can only take on 5 more new clients right now.”

Look, if you want to sell more of your products or services then you better figure out how to stack the offer, remove risk, include a free trial, stand out, and apply scarcity.

Here’s to selling more, scaling fast and creating even more financial freedom!


PS. I’m taking on two more private coaching clients this year. If you have a business that’s doing $300K or more in sales and want to scale it 7 or 8 figures then check out my 12 Month Mentorship Program here.



It’s Been 5 Years Since I’ve…

I haven’t done a big event like this in over 5 years. Truth be told, I’ve just been laying low and building my empire faster than ever!

In that time I’ve been growing Fit Body Boot Camp even bigger, launched TruLean Supplements and made it into 8 figure brand in two years, created the Project – a men’s personal development program and made that a 7 figure business in the first year and I continue to scale my coaching programs for entrepreneurs.

But I’ve been seeing a LOT of bad business advice being given out by phony “experts” and “gurus” and it’s making me sick!

So I decided to put on a two day event with my good friend and massively successful online coach ,Wes Watson and for two whole days we’re going to pour into you and teach you how we scale our businesses and much more.


– How to grow your business even if you’re in a competitive industry
– How to organically grow your social media so that you can get more leads and customers
– How to use YouTube to drive millions of dollars in new sales into our business
– How to create multiple income streams
– How to dial in your systems and processes so that you create predictable growth
– How to build a team who can help you scale so that you can have more time freedom
– How to sell high ticket services, even if you’re the most expensive one


PLUS, we’re going to help you develop the mindset, discipline and daily routine you need to stay motivated, focused and become stress proof.

That’s REAL High Performance!

What’s the point of having a bunch of money but always being stressed, burnt out and out of shape?

To me, that is NOT success.

Success is financial freedom, time freedom, great systems and being fit, healthy and happy.

So if you’re a coach, consultant, expert, influencer or entrepreneur then you’ve got to make it out to the High Performance Summit on June 24th and 25th because it will level you up and change your life!

Registration prices went up on June 4th,  so be sure to register for the HPS now before the price goes up again

Talk soon,

Bedros Keuilian

Trevor Wittman’s TOP Coaching Hack He Gives His UFC Champions

In my spare time, I like to do weird things.

For example, I break down successful people so I can apply their tactics and thought processes behind their greatness to my life and business. And then share them with you, so you can do the same thing.

I recently did a breakdown on Trevor Wittman. If you don’t know who he is, he’s the 2021 MMA Awards Coach of The Year. He coaches:

  • Kamaru Usman, UFC WelterWeight Champ
  • Rose Namajunas, the Former UFC Strawweight Champ
  • And Justin Gaethje, the former Interim UFC Lightweight Champion


He constantly reminds them to have fun…

Even when their face is getting bashed in with fists, elbows, knees, and feet. Idk how you can find this fun, but it works.

His fighters are some of the best in the world, so obviously, his method of madness works. Take a look at how he reminds his fighters to have fun.

I share this with you because if these guys can have fun while their face is getting re-arranged, so can we.


You may not be getting physically punched.

But you are taking haymakers on the chin mentally, emotionally, spiritually, and financially.

These can be in the form of a wrongful lawsuit, competitors taking customers away from you, or an employee embezzling money.

Like a UFC Champion, we entrepreneurs have a target on our backs.

How can it get any more ruthless than that?

But just because it’s a tough game doesn’t mean we can have fun with it.

You and I only have one chance at life, so why not enjoy it while doing something awesome?

So I’m gonna take a page out of Trevor Wittman’s book and remind you to have fun!

To your success,



P.S. Having more fun in your life and business comes down to:

  1. Having a support system in place for success
  2. Optimizing for peak performance
  3. Being able to add “cash injections” on command to your business

This is why Wes Watson and I are hosting the High Performance Summit in June.

Spots are filling up faster than expected, so if you’d like to see what this is all about, watch this.


This Will Probably Offend A Lot Of People

You can’t be a negative, scarcity minded, complaining little bitch and expect to have riches and to be happy and successful.

That’s NOT how the universe works!

Yet, the fact that I said that will offend a bunch of people because they’d rather blame external factors for their lack of success and happiness, rather than looking inward.

Look, in life, you will ALWAYS find what you’re looking for in life.

That’s just how it is. It’s a universal law.

If you think the world is a bad and scary place then you will look for and find evidence to prove it.

If you think the world is an abundant place full of opportunity then you will find the evidence to prove it.

Are you seeing how this works?

Our subconscious mind will always seek out and find that which you think to be true.

If you’re a fear based, pessimistic, scarcity minded person then you’re always going to find lack, problems and reasons to complain and feel like the victim.

And if you’re an abundant minded, happy optimist then you’ll find exactly that … more money, more happiness and more abundance and opportunities.

That’s how this life works on the energy plane… how you set your frequency will determine what you attract into your life!

You will always tune into the frequency to which you are vibrating on.

Change your frequency, change your life.

Change your vibration, change your life.

Change your energy, change your life!

Now look, I’m not a tree hugging metaphysical hippie who thinks that it’s all about frequency and energy stones…

…but I do believes that hard work + consistency + positive vibrations (energy) will produce better, faster and more lasting results.

Thoughts are powerful my friend. You can use them to rise up to massive success or to sink into desperation and poverty.

Talk soon!

Bedros Keuilian

BTW, One of the best ways to raise your frequency is to be around like minded people who are vibrating on a high level.

Proximity is powerful. If you’re serious about making a REAL change then join me here at the High Performance Summit.

The One Issue Elon Musk Can’t Fix

Hey, I just want to remind you real quick about something important.

A Roman emperor used to remind himself of this every day, so it should do wonders for you and me.

Here it is: Don’t let idiots ruin your day.

*Mic drop.*

I tell you this because no matter how much you accomplish, how honorable your intentions are, or how nice you are…

There will always be one miserable mofo who’ll try to rain down on your parade. 

That person can be your mom, dad, brother, sister, neighbor, boss, employee, or bum of a keyboard warrior. It doesn’t matter who it is, you can’t get mad at them.

That’s just how they are, and if you get pulled into their B.S. instead of one idiot, there will then be two!

Look man, this is just life. It worked like this long before we were born, and it’ll still be like this long after we’re gone (unless Elon’s brain-computer thingy can stop that from happening lol).ds

So why try to stop an “immovable force of stupidity”.

Which is why I remind myself every morning that I’ll deal with idiots today, but that doesn’t mean I have to be or act like one.

You don’t have to be either.

That’s all for today.

Always rooting for ya,


P.S. Last month, a few other savages and I helped some fellas become purpose-driven leaders, click HERE to see how.


I Guarantee Depression And Anxiety If You..

If you want to feel depressed and anxious, follow this roadmap:

– Don’t exercise.

– Drink booze to escape your problems.

– Eat high sugar, high-fat foods that are void of nutrients.

– Stay isolated.

– Ignore and avoid people who want to help you.

– Avoid the outdoors and sunlight

– Spend money on things you don’t need and can’t afford.

– Don’t explore your calling or purpose.

– Screen suck on social media all day.

If you follow this roadmap to the “T” I guarantee you’ll be depressed and anxious

Why am I so confident you will be? It’s because I used to follow this roadmap, and it f*cking sucked lol.

White-knuckling it through life and suffering in silence will put you on the fast track to having a miserable life and a negative mindset. Which is dangerous because this is the recipe for self-harm or even suicide — especially in men. 

For men, the suicide rate is 3.7x higher than for women. It’s tragic. And the idea of “offing” oneself creeps in when depression and anxiety run your life.

To break away from depression, anxiety and find happiness, follow this roadmap instead:

– Exercise daily.

– Eat clean.

– Get outside daily.

– Get natural sunlight.

– Connect with people.

– Get consistent sleep.

– MASSIVELY limit social media.

– Explore your passion and develop your purpose.


If you’re feeling down and out and struggling with anxiety or depression, I hope this roadmap provides some guidance for you. 

It can be tough to break away from the downward spiral, BUT it’s possible. And it starts with making a few small changes in your daily routine. 

I encourage you to try out these tips – and see how they make you feel. 

There isn’t one right answer for everyone when it comes to happiness. 

But by exploring your passions and developing a sense of purpose in life, you can find contentment – even when things get tough.

Wish you all the best,



P.S. Need help exploring your passion and developing your purpose? Watch this.


Read This If You’re A Dad

Being a great dad will probably be the most important thing you’ll do in your life.

Being a great dad is something to be admired because there aren’t many out there.

Being a great dad is hard AF though, which is why many men opt out of that responsibility. And the kids whose dads bailed are left to either:

  1. Repeat that same behavior.
  2. Break the cycle.

Many try #2 but fall short, and who can blame them. They didn’t have a role model to reference. Some of my friends told me, Uncle Phil, from The Fresh Prince of Bel-Air, was the only male role model they had in their lives.

It’s tragic but true.

As a dad of 2, I can say that I’ve dropped the ball several times, especially with my oldest, Andrew.

When Fit Body Boot Camp started to gain some traction, I was at the office from the crack of dawn until sunset. I worked my ass off to provide for my son, but I was too blind to see I wasn’t providing him a childhood.

This hit me like a ton of bricks. Because growing up as a dirt-poor immigrant in America, my childhood wasn’t like Richie Rich. It sucked!

I used to think Santa Claus skipped our house on Christmas, but the reality was our money ran out before the month did. 

So before Andrew was born, it was my life’s mission to provide a childhood for him that I wish I had growing up.

But wasn’t living up to that promise and had to swallow a HEAVY dose of reality. So I then focused on creating awesome experiences I could share with my son. 

Now both of us have memories we could look back on and laugh at. Like us playing ping pong, shooting guns, surfing, and traveling.

As a dad, this is one of the biggest things I want, so he can brag about how dope his “old man” was when I’m not around.

This is why many dads up their sons for the Squire Program.

The Squire Program is a father and son experience that transforms boys into young men. And it’s the ultimate Father-Son relationship-building experience you could ask for.

I’ve seen broken relationships become inseparable in less than a day. 

I’m a huge fan of therapy, but I’ve never seen therapy do something like this.

If this sounds like something you’d like to experience with your son, watch this.

Talk soon,