Author: Andrew Rodarte

Look around, and you’ll see everyone and their grandma trying to become the next big thing online. 

Everyone’s trying to be an “influencer,” an “expert,” a “thought leader.” 

But the truth is 99% of them are just creating more noise in an already deafening marketplace.

The market isn’t just crowded–it’s chaotic. 

And this is why most business owners are struggling…

Because they’re hiding behind generic corporate talk and praying that “word-of-mouth” will save them. 

WAKE UP DUDE! 

In today’s world, people don’t buy from faceless entities – they buy from REAL PEOPLE who stand for something.

And what I’m about to tell you could be the difference between DOMINATING your market or becoming another forgotten business casualty.

The biggest thing I see is people being vanilla instead of being themselves.

I see entrepreneurs trying to copy what’s working for someone else. 

They study the “gurus,” mimic their style, and wonder why they’re not getting results.

But the reality is being a second-rate version of someone else makes you FORGETTABLE. 

I built my businesses by being raw, real, and sometimes controversial. 

Why? Because authenticity is like a magnet for the right people and kryptonite for the wrong ones.

And if you’re just in it for the money, you’re already dead in the water. Your audience can smell that BS from a mile away. 

Another thing is consistent visibility is the secret to credibility.

Ever heard the phrase “out of sight, out of mind”? Well I see too many entrepreneurs posting once a month or sending sporadic emails. That is not going to cut it.

In this attention economy, being inconsistent is like throwing money down the drain. 

Your audience needs to see you everywhere–social media, podcasts, emails, YouTube. 

Lastly here’s something that might shock you: Give away your best stuff

Give your top strategies, your insider knowledge, and your golden nuggets. 

When you show them WHAT to do they’ll come asking HOW to do it.

Look the marketplace is getting more crowded by the day. 

The beauty of personal branding is that you don’t need to outspend the competition. You just need to out-authentic them. 

While others are playing it safe, double down on what makes you different. 

Because the world doesn’t need another lukewarm entrepreneur. 

It needs a leader who isn’t afraid to make some noise.

Now get to work.

Bedros Keuilian

P.S. Ready to stop blending in and start dominating? See if you qualify for my Domination Year program here.

For 12 straight months, you’ll work directly with me to create and execute a strategy that helps you build a unique personal brand that can scale your business. I’ll break down the exact strategies I’ve used to stand out and scale multiple businesses, no matter how saturated the market seems.

But let me be clear: this isn’t for everyone. If you’re looking for a magic bullet or afraid to put in the work, don’t waste my time. I only work with entrepreneurs who are ready to go ALL IN on their success.

See if you qualify for my Dominaino Year here. >>>

Over the years I’ve helped countless entrepreneurs go from struggling underdogs to influential powerhouses. 

And let me tell you, we didn’t just work on crunching numbers or crafting the perfect marketing plan. 

We focused on helping them step into their 2.0 selves. 

Building foundational habits that catapulted their income, impact, and overall quality of life.

I share this with you because if you want to reach that level of success…

You must commit to leveling up your mindset, your skills, and your circle of influence. 

Make no mistake, this isn’t about adding another “life hack” to your routine. 

You must be willing to rebuild yourself from the inside out so you can show up as the unstoppable 2.0 version of yourself.

HERE ARE FOUR TRAITS THAT’LL HELP YOU MULTIPLY YOUR INCOME AND IMPACT FASTER THAN YOU EVER THOUGHT POSSIBLE:

1. Obsess Over Your Mission

High performers live and breathe their mission. They wake up with a fire in their gut, ready to tackle obstacles most people run from. 

If you’re obsessed with what you do, you’ll naturally outwork and outlast anyone who’s just going through the motions.

Whenever I’m coaching a client I have them write down your core objective, the one thing they MUST achieve in the next six months. Write yours down and post it where you’ll see it daily. If it doesn’t light you up every time you read it, it’s not big enough.

2. Develop Unbreakable Discipline

Look, success doesn’t show up for the lazy…it rewards the dedicated. 

From 5am workouts to late night strategy sessions, you’ve got to treat discipline like a non-negotiable. 

The best way to do this is to pick one habit that’ll move the needle in your business, like reaching out to three new leads every morning.

3. Surround Yourself with Winners

You become the sum of the people you spend the most time with. 

If your inner circle isn’t pushing you to aim higher, hustle harder, and innovate faster, you’re in the wrong circle.

Identify the top five people in your life who elevate you to be better. 

And if you need help finding those people then check this out.

4. Execute with Urgency

Ultra-successful entrepreneurs hate the idea of “maybe later.” They know speed is currency in business, so they move fast, learn quickly, and adapt on the fly. 

By the time your competitor is still writing up a plan, you should already have launched, tested, and pivoted.

Execution crushes overthinking. Every. Single. Time.

These four traits form the backbone of any entrepreneur who truly wants to dominate. 

Once you lock in on your mission, build unbreakable discipline, level up your circle, and move with urgency, the business game transforms – guaranteed.

The sooner you embody these habits, the faster you’ll see your income, impact, and influence explode.

Talk soon,

Bedros Keuilian

P.S. If you’re ready to see these traits in action and learn from entrepreneurs who are already dominating their markets, I want to invite you to BK LIVE 2025

It’s a one-day, high-impact event in Anaheim, California, packed with proven playbooks, mindset upgrades, and tactical strategies you won’t get anywhere else. 

Click here to secure your seat >>>

We live in the easiest time in human history. 

Your phone brings you food, entertainment, and distractions without you ever having to move an inch. 

It’s so easy to be a lazy fu*k these days! 

Our modern world pampers you, offers endless comfort, and makes it way too easy to give up when things get tough. Men especially have gotten soft, weak and have lost focus. 

It’s what I call a ‘discipline gap’.

I share this with you because most men today are running on autopilot. 

They lack the grit to follow through on the big promises they make to themselves. 

And when you’ve been lying to yourself for so long about what you’re going to do “tomorrow,” it starts feeling impossible to take back control.

But here’s the truth: 

Closing the ‘discipline gap’ isn’t just for elite Special Ops soldiers, pro athletes, or high-performing entrepreneurs. 

After coaching all three, I’ve found it’s actually a simple, almost formulaic process.

One that can be mastered in just 3 steps. 

Once you follow these 3 steps, you’ll be able to escape the hamster wheel of could-have-beens and start creating unstoppable momentum in every area of your life.

HERE’S 3 STEPS TO CLOSE THE DISCIPLINE GAP

Step 1: Admit You’re Coasting

If you’re hitting snooze or blowing off your commitments, own it. 

Acknowledge that you’re falling short, f’ing up and draw a line in the sand. This is where real change begins.

Step 2: Set Non-Negotiables

Whether it’s getting in a daily workout, spending quality time with your family, or blocking out hours for deep work, treat these actions like sacred rituals.

Step 3: Find Real Accountability

Don’t go it alone. 

Surround yourself with individuals who challenge you to step up, not buddies who encourage mediocrity.

Coaches, live events like BK Live, or masterminds like the Legacy Tribe who won’t let you off the hook can make all the difference.

If you want to take this one step deeper, then grab my Man Up book & audiobook for just $5. 

My book Man Up will show you the path and light a fire under you! Plus, 100% of the proceeds goes to Shriners Children’s Hospital, so you’re making a difference in more ways than one.

It’s packed with proven strategies that’ll help you break free from autopilot and finally live up to your full potential. 

Look, discipline isn’t just about building a better life, it’s about leaving a legacy you can be proud of. 

The money, the confidence, the respect…

they all show up when you do, consistently. 

Commit to showing up at your best every day, and watch how everything else falls into place.

Talk soon,

Bedros Keuilian

P.S. Get Man Up audiobook & Ebook for just $5 here

This past weekend, we hosted one of the coldest Squire Programs to date.

From sunrise to sundown, these dedicated fathers and sons pushed through tough physical challenges and deep emotional moments. 

Throughout the day, these father-son pairs: 

• Competed obstacles courses 
• Squared off in wrestling 
• Braved ice baths

Each challenge designed to help build grit, develop teamwork, and learn communication. 

Watching the sons gain confidence and understand their responsibilities as young men. 

And the dads gain deeper purpose and step further into their role as leaders for their families.

It was, in typical Squire fashion, nothing short of inspiring.

I share this with you because the memories created and lessons learned that day will stick with them for the rest of their lives.

HERE ARE 11 LESSONS EACH DUO WALKED AWAY WITH:

1. The Ego Is Not Your Amigo

Your ego can be your biggest liability. When you stop letting pride dictate your actions, you avoid unnecessary risks and practice true emotional discipline. In other words, learn to be stoic.

2. Stop Worrying About the Opinions of Others

You’re the main character in your own story. Trying to gain approval from others is how you bury your gifts. Embrace who you are, and own it.

3. Stop Trying To Fit a Square Peg into a Round Hole

Figure out who YOU are. Quit molding yourself into shapes that don’t fit. Authenticity is your superpower.

4. Get Started NOW

Don’t wait until your “someday.” If you have big goals, map them out today. Chip away at them one step at a time.

5. Think for Yourself

In today’s world, it’s too easy to believe what we’re being feed on social media. A true man does his own research, forms his own opinions, and stands by them without being swayed by the crowd.

6. Stop Chasing Girls

Chase your goals, seek a higher purpose, and watch how everything else lines up in your life. When you know who you are and what you stand for, the right people (& women) gravitate toward you.

7. Your Word Is Your Bond

If you say you’re going to do something, do it. A man who honors his commitments and stands by his word earns trust and respect wherever he goes.

8. Celebrate the Wins, But Never Get Complacent

Whether it’s hitting a PR in the gym or nailing a big project, give yourself credit. But don’t coast on yesterday’s victories. Always keep raising the bar.

9. Adversity Is an Invitation

Challenges open doors for growth. Stop running from discomfort and lean into it…that’s where you flip the switch and find your next level.

10. Never Stop Learning

The day you think you know it all is the day you start falling behind. Keep your mind sharp through reading, mentorship, and experiences (like the Squire Program).

11. Build a Life of Service

Being a father, a mentor, and a protector goes beyond personal success. True fulfillment happens when you help elevate the people around you.

The lessons taught this weekend go far beyond a single day.

Each father and son duo walked away more confident, ready to tackle life head-on, and most importantly, with an unbreakable bond.

The Squire Program is more than just creating unforgettable memories. 

It’s where you truly see what happens when you guide your son to push beyond his comfort so that he can step into the young capable man you know he is.

And it also empowers everyday dads to lead from the front so that they can be the role model their family deserves.

If you want to strengthen the bond with your son—or any young man who needs a strong role model—this is your invitation.

There’s a Squire class coming soon to your area, and classes book fast.

If you want to join us on this life-changing experience with your son, register here.

Look forward to seeing you at the next class.

Bedros Keuilian

P.S. If you’re a mother raising a young man without a father figure, we’ve got you covered. 

Our program will pair your son with an experienced instructor to guide him every step of the way. Your boy deserves to feel confident, capable, and empowered. 

No matter the circumstance.

Register here >>>

Look around and you’ll notice the world’s gotten pretty soft and complacent.

Everyone wants to be a baller, but no one is willing to ball. 

Fewer and fewer people want to put sweat equity in to get the lifestyle and freedom they desire. 

Now it’s easy to blame society, the economy, or the next big distraction. 

But here’s the truth:

Your success is dictated by your willingness to do the hard work and to stick to it when everyone else would have quit. 

The second you stop pushing your limits, you stop growing…period.

That’s why I keep myself locked in and on task by having “success reminders” around me.

These reminders send a clear message to the universe, “I’m here to do the work”.

I share this with you because I’ve witnessed firsthand how crucial it is to keep meaningful reminders front and center. 

So if you need a little nudge today, here are some words I live by:

1. “Comfort Is a Slow Death. Prefer Pain.”

Comfort is the silent killer of ambition. It tricks you into thinking everything’s fine when, deep down, you’re stagnating. 

Real growth happens in moments of discomfort…when you’re sweating, failing, and fighting to get back up. Embrace that struggle. It’s the fastest way to level up your mind, body, and business.

2. “No One Owes You. No One Owns You.”

We live in a world that loves excuses and entitlements, but guess what? Nobody owes you success. 

If you want something, put in the work. Flip that switch in your head and realize your potential is yours alone. When you do you’ll understand that no one can take your success from you, and no one can hand it to you, either.

3. “Live Your Dash.”

You’ve got two dates in life: the day you’re born and the day you die. The dash in between is your story…the problem is too many people waste it living in mediocrity. 

Don’t be one of them. Make that dash count. Hustle, stay hungry, and infuse every day with purpose.

Look, I’m a big believer that true success thrives when you surround yourself with the right surroundings and people. 

However finding a community of like-minded individuals is rare as it is priceless. 

And I’ve been fortunate to build my circle of people who refuse to be average and who keep pushing forward in the face of adversity. 

To attract those people into your orbit, you’ve got to show up and prove you’re willing to do the work. 

That’s exactly why I wear Few Will Hunt. If there was ever a uniform for hard workers, this is it! 

They’re not just a brand…they’ve built a community of hundreds of thousands who aren’t afraid to come together and collectively put in the WORK.

Because in a soft world… 

It’s up to us to step up, do the work, and inspire others to do the same.

Talk soon,

Bedros Keuilian

P.S. If any of these words to live by struck a chord then pick them up at Few Will Hunt. Each piece of gear is made proudly in the USA and is always a conversation starter. 

>>> Grab your gear here

Use code BEDROS for a special discount when you checkout.