Author: Andrew Rodarte

We all want our kids to thrive. 

It’s instinctual. 

And as they grow up from young cubs to adults life is going to test them. 

It’s going to knock them down and not be very kind doing so.

When this happens the best thing you can do isn’t to cushion the fall. 

It’s to teach them how to get back up, stronger and more resilient than before.

Because here’s the truth most parents don’t want to admit: 

Protecting them from every hardship won’t help them…it’ll hurt them.

As parents, it’s in our DNA to protect our kids. 

But shielding them from every bump in the road does more harm than good. 

The best way to prepare them for the real world is to let them experience life’s hits—failures, setbacks, and all—and guide them as they grow stronger from it.

I share this with you because life isn’t fair and certainly doesn’t go easy on anyone. 

When it knocks them down (and it will) you want to know your kids have the tools to stand back up. 

That means stepping back and letting them face adversity head-on.

Take my son, Andrew, for example. He’s a teenager with big ideas and, like most teens, the occasional bonehead decision. 

A while back, He borrowed money from me to invest in cryptocurrency. Long story short, it didn’t go well, and he lost it all.

I could’ve stepped in and said, “Don’t worry, I’ve got you.” 

But what lesson would that teach him? 

That Dad will always bail him out? 

Life doesn’t work that way.

Instead, I let him feel the sting of that loss and work out a repayment plan with me. 

It was tough to watch, but it was also the best thing for him. 

Because now, he understands the value of money, the importance of research, and the sting of reckless decisions. Those are lessons he’ll carry for life.

Yes, it hurts to see your child struggle. 

But it’ll hurt a hell of a lot more watching them grow up without the grit to handle real challenges.

And that grit is the greatest gift you can give them.

Talk soon,

Bedros Keuilian

P.S. Want to take your son’s resilience to the next level? Check out the Squire Program. 

It’s a one-day experience designed to push both father and son to grow mentally, physically, and emotionally. Spots fill up fast, so don’t wait. 

Learn more here. >>>

Someone recently asked me on a Legacy Tribe coaching call: 

“How do you know if your business idea is worth pursuing?” 

From experience I can tell you that question keeps countless entrepreneurs awake at night.

You’ve got a vision but the fear of pouring time, money, and effort into something that might flop is real.

I get it. I’ve been there.

The stakes feel high because they are. 

But here’s the truth: the only difference between a successful entrepreneur and one who never gets their idea off the ground is having clarity and execution. 

And the only way to have both starts with one fundamental step: 

Proving the market.

Let me share the exact framework I wish someone had given me when I was starting out.

The first thing I tell anyone wondering if their idea has a market is this… 

Look for competition.

If someone else is already doing what you’re planning, that’s not a reason to back off. It’s a sign to double down.

Competition means demand.

It means people are already paying for solutions like the one you’re thinking of. Instead of seeing competition as a problem, view it as proof that your idea has potential.

They’ve validated the market for you.

But don’t stop there. 

The next step is to identify the problem your idea solves and ask yourself two key questions:

1. Is this a problem that a lot of people are experiencing?
2. Are they motivated to fix it?

If the answer is yes, you’re already on solid ground. Now, it’s time to figure out what makes your solution stand out.

Maybe your product is faster, simpler, or more tailored to a specific audience. 

Maybe your approach offers better customer service, a unique feature, or improved results.

Differentiation is where you carve out your lane in the market.

Your job isn’t to reinvent the wheel. It’s to make the wheel better.

To succeed, focus on understanding your audience better than your competitors. 

Do the research. Talk to your potential customers. Find out what frustrates them about existing options and how you can deliver more value. 

Then test your ideas, refine them, and execute with precision.

This is exactly how I’ve built every successful business in my portfolio.

When you understand your market better than they understand themselves, and you execute with precision – that’s when you become unstoppable.

The opportunity is right in front of you.

Now it’s time to show up and dominate.

Rooting for you,

Bedros Keuilian

P.S. January’s almost over and if you’re still spinning your wheels wondering how to hit your 2025 business targets then listen up…  

I’ve been in the trenches long enough and have figured out how to scale past every ceiling. 

With Domination Year, I’ll personally show you how to skip the painful lessons I learned and implement the exact systems that’ll help you dominate your market. Time to stop playing small. 

Find out more here >>>

Most people think success as a leader comes down to talent, connections, or luck.

It’s normal when you’re just starting out to feel overwhelmed, unsure, and like you’re missing some secret ingredient.

I’ve realized that you can have anything in life if you master six fundamental pillars.

In fact the strongest leaders I’ve met…

Whether they manage multi-million-dollar companies, coach winning sports teams, or lead a busy family…

The all share the same core six pillars that keep them performing at their highest level.

These pillars changed everything about how I approach business, leadership, and life…

And if you can nail these pillars, everything changes. 

Your confidence, your decision-making, and your ability to lead and influence others.

I documented all of them in my book “Man Up” because I wanted to give others the blueprint I wish I had when starting out.

I call these the Six Pillars of Leadership. 

Master them, and you’ll thrive in any environment. Neglect them, and you’re going to struggle every single day. 

Simple as that.

HERE ARE THE SIX PILLARS EVERY LEADER NEEDS TO MASTER:

1. Master Self-Discipline

Real self-discipline is about doing what needs to be done, even when you’d rather do something else. It’s holding yourself accountable and demanding more from yourself than anyone else ever could.

2. Communicate with Clarity and Impact

Crucial deals fall apart and relationships crumble because of poor communication. When you nail communication, you eliminate 90% of life’s chaos.

3. Decide and Move Forward

Hesitation is the silent killer of momentum. Leaders make decisions swiftly and course-correct if needed. Overthinking can cost you opportunities, money, and respect. 

4. Build Emotional Resilience

Life will test you. Business will knock you down. Emotional resilience is the armor that keeps you moving forward when everything else is trying to drag you back.

5. Gain Crystal-Clear Vision

You can’t lead if you have no idea where you’re going. Establish your vision, map out the path, and then march toward that destination with tunnel vision. When you see the finish line with clarity, nothing can derail you.

6. Construct High-Performance Teams

No one succeeds alone. You need a powerhouse team that supports your mission. The leader’s job is to attract, develop, and elevate the right people. When your team is dialed in, you become unstoppable.

If you want a deep dive into these pillars, and how to apply them in real life, check out my book, “Man Up.” 

Not only will you get a proven blueprint for leadership, but every penny goes directly to Shriners Children’s Hospital. 

That means you’ll transform your life while helping kids who truly need it.

Talk soon, 

Bedros Keuilian

P.S. When you grab your copy of “Man Up” for just $5. You’ll get both the audiobook AND ebook version, so you can consume it your way. (and help some amazing kids in the process).

Click here to grab your digital copy.

I’m a firm believer that in order to elevate in life we must continually put ourselves in uncomfortable situations.

Voluntary adversity. 

Doing something tough, new, and challenging doesn’t just push us beyond our comfort zone – it makes us more capable in dealing with life’s hardships and adversities when they come up. 

That’s exactly why back in 2010, I did something most people thought was crazy. 

Even though I’m 6 foot and 230 pounds I decided to train for and run a full marathon in just six weeks.

Keep in mind – I had never run more than half a mile at the time, hated running with a passion, and was just a meathead who lifted weights.

I share this with you because most people are trying to build mental toughness the wrong way…

When I hired a running coach and told her I wanted to run a marathon in six weeks, she looked at me like I was insane.

But something inside me knew this wasn’t just about running. This was about breaking through my own limitations and the false beliefs systems I had. 

Those six weeks changed everything.

Not just because I finished the marathon. 

But because it taught me something crucial about mental toughness and resilience. 

You can’t build it by reading books.

You can’t develop it by watching motivational videos.

You can’t fake it with social media posts.

You build mental toughness by doing the ONE THING that scares you most.

Since that first challenge, I’ve done 2-4 challenges every year that put me out of my comfort zone. 

Each one makes me more resilient, more resourceful, and more confident. And that translates into a better life, making more money and being happier with where I am in life.

It’s shaped me into a better leader. 

It’s why I created the 26.2 Marathon Challenge.

There’s something very powerful that takes place within you when you sign up for a marathon, train for six weeks and then run and complete the damn thing!

Six weeks is just long enough to keep you in a state of suffering, adversity and to prove to yourself that you can do something hard if you commit to it.

Adversity always introduces a man to his highest self.

Because that’s what mental toughness is really about – following through when most people would quit.

Want to know the craziest part?

This kind of transformation is available to anyone willing to push past their comfort zone.

You don’t have to be special.

You don’t have to be gifted.

You just have to be willing to do what others won’t.

If you’re looking to push yourself in 2025 then take the 26.2 Challenge. I created the entire training program along with the recovery and nutrition program for you so there’s nothing for you to figure out. 

It’s completely free – with literally no catch other than the promise of you seeing it through and leveling up to the better version of you. 

Sign up for the 26.2 Challenge for FREE. 

Talk soon,

Bedros Keuilian

P.S. Mental toughness is a man’s best ally in any season of life. Learn how you can conquer any season of life by clicking below.

I’m giving away my complete 6-Week Marathon Challenge – including the full training program, nutrition guide, and mindset videos – absolutely FREE. 

Click here to sign up.

I’ve got a lot to be proud of as a father.

Breaking generational cycles.

Creating a better life for my kids.

Being there when they need me.

I’m sure you can think of a few things you’re proud of as well.

But there’s one thing I’ll never be proud of – and I know every parent reading this has been there.

Something that haunts us long after our kids go to bed.

And it can make us question if we’re cut out for this whole parenting thing.

It’s whenever we lose our temper with our kids.

Let’s be real for a second.

None of us feel good after we lose our cool with our kids.

We never have and never will.

Whether it’s raising our voice out of frustration, making unreasonable demands, or issuing empty threats – it never accomplishes what we wanted.

All it does is plant seeds of anger that grow into the next generation.

I know this because I lived it.

My parents used to lose their cool and yell out of anger. And guess what? I caught myself doing the exact same thing with my kids.

That’s how the cycle continues.

I share this with you because your son isn’t just learning how to handle his emotions – he’s learning from how YOU handle yours.

Every time you lose your temper, you’re teaching him that’s how men handle stress.

Every time you react out of anger, you’re showing him that’s how men solve problems.

After the dust settles and the wounds are licked, the memory remains. Just like the pain after being abused.

That’s exactly why emotional discipline is such a crucial part of The Squire Program.

Because breaking these cycles isn’t just about being a better dad.

It’s about raising sons who become emotionally disciplined men.

Men who can lead with confidence instead of react from anger.

Men who can handle stress without losing control.

Men who break cycles instead of repeating them.

Talk soon,

Bedros Keulian

P.S. Want to give your son what most boys today are missing? Join us at the next Squire class. 

The next class is happening next month and this is your chance to help your son develop the emotional discipline that will serve him for life. 

Click here to learn more.