Author: Andrew Rodarte

Everyone’s talking about the upcoming election and what it means for the economy.

They’re freaking out about inflation, interest rates, and a potential recession.

They’re either pumping the brakes or completely stopping everything they’re doing “just in case” the economy takes a dive.

Personally, I think this is the dumbest thing you could do right now.

Because while everyone else is scared shitless about a potential recession…

I’m hitting the gas harder than ever before.

Listen, I’ve been in business long enough to know this:

 

Regardless of who wins, most businesses 

are going to get crushed if we hit a recession.

 

I share this with you because I’ve seen this movie before…

And my businesses tend to thrive during downturns.

I did it with Fit Body Boot Camp in 2009, scaling to hundreds of locations while other gyms were closing their doors.

I did it again with Trulean in 2020, launching and scaling during a global pandemic while others were “waiting it out.”

And right now? I’m licking my chops for the next one.

Why?

Because when everyone else pulls back, that’s when the real opportunities show up.

Marketing gets cheaper. Competition gets weaker. Opportunities get bigger.

But here’s the thing – you need to be ready BEFORE shit hits the fan.

 

You need systems that work in any economy.

You need offers that sell even when money’s tight.

You need a business that’s actually recession-proof.

 

Most businesses don’t have this. They’re running on hope and prayer but are one bad month away from closing their doors.

That’s why they panic when they hear recession talk.

But not people like you or me.

While everyone else is sitting on their hands waiting to see what happens…

We’ll be ready to take massive market share.

The only question is: How much of it do you want?

 

Talk soon, 

Bedros

P.S. Want me to show you exactly how I’m preparing my businesses and coaching clients for what’s coming? I’ve got ONE spot open in my Domination Year coaching program. 

>> Click here to see if you qualify

Most coaches make scaling their business way harder than it needs to be.

Constantly trying every new marketing tactic, downloading every sales script, and jumping on every trending platform.

And you know what? They’re still stuck. 

Stuck at $10K months.

Stuck trading time for dollars.

Stuck watching less qualified coaches pass them by.

Meanwhile, I’m watching my coaching clients scale to multiple six figures using just three simple things.

While everyone else is overcomplicating their business with 27 different strategies…

My clients are crushing it by injecting these three things into their businesses.

I share this with you because after 20+ years in the game and coaching hundreds of entrepreneurs, I’ve learned that success leaves clues.

Here’s what I mean…

Every successful coaching business I’ve built or helped scale comes down to these three things:

 

1. Proven Systems

You don’t need to reinvent the wheel or work your ass off to get little results. You need to find and implement proven systems that work while they sleep.

 

2. High-Ticket Offers

You can’t scale by selling $97 courses or trading time for dollars. The math just doesn’t work. You need high-ticket offers that actually reflect your value.

 

3. Personal Brand Authority

You can have the best coaching program in the world, but without a personal brand, it’s going to be tough to make yourself stand out. Your personal brand is what makes clients choose you over the competition.

 

That’s it. Simple but not easy to implement. 

But when you do implement these three things you’ll scale faster than you ever thought possible.

I see it every day with my coaching clients. They come to me stuck at $10K months, frustrated and overwhelmed.

Then we strip away all the complicated BS and focus on just these three levers.

Suddenly they’re hitting $50K, $100K, even $200K months.

Not because they’re working harder. Not because they got “lucky.”

But because they stopped overcomplicating things and mastered what actually matters.

Just see what my clients, like Lewis Howes, have to say here.

Look, you can keep chasing every shiny object that promises to scale your business…

Or you can keep it simple and focus on what actually works.

Talk soon,

Bedros

P.S. Want me to show you exactly how to implement these three levers in your business? I’ve got a spot open in my Domination Year coaching program. 

>> Click here to see if you qualify

Everyone says you’re the average of the five people you surround yourself with.

But the truth is that’s BS.

You’re the sum of the environment you put yourself in.

Think about it. 

If you’re stuck in a job where everyone’s bitching and moaning…

How the hell are you gonna keep a positive mindset?

You’re not.

That’s why your environment and circle of influence matter more than anything else.

Now this circle of influence can either be your ladder to the top or the shovel digging your grave.

And that’s exactly why you need to understand this…

Proximity is power.

Over the years, I’ve put myself in proximity of people who would move mountains for me at a moment’s notice, just like I’d do for them.

And let me tell you, that’s worth more than any number of Instagram followers or LinkedIn connections.

But here’s the thing – you can’t build these relationships through DMs or tweets.

You need to be in the same room with these people.

The best way you can do this is through live events, masterminds, and workshops.

When you’re in the same room with successful people, you can feel their drive, their ambition. It rubs off on you. You can’t get that through a screen.

I’ve seen relationships formed over coffee breaks at events that led to million-dollar deals made over dinner. 

I share this with you because you can spot opportunities and act on them when you’re there in person.

Look, I get it. It’s easy to hide behind a screen. It’s comfortable. But comfort doesn’t lead to success.

That’s why events like BK Live are so powerful. It’s not just about the content – it’s about the connections, the energy, and the opportunities that can change everything for you.

Now, you might have missed BK Live this time around. But I’ve got good news for you.

We’ve packaged up all the knowledge, all the insights from BK Live. And it’s available here right now.

But that’s not all. To help you get in proximity with the right people, I’m giving you 1 month free of Legacy Tribe business coaching when you grab the BK Live videos.

This is your chance to get close to the type of 2.0 level people bouncing ideas off each other, solving problems, and leveling each other up. 

The type of 2.0 level people who won’t just get you a seat at the table. 

They’ll show you how to own the whole damn table.

That’s the power of proximity in action.

Talk soon,

Bedros

P.S. The BK Live videos are available for a limited time only. Don’t miss out on this chance to learn from some of the best in the biz. 

Plus, when you grab the videos now, you’ll get a FREE month of Legacy Tribe business coaching.

Click here to put proximity into action.

There are two invisible currencies that every successful entrepreneur has earned.

You can’t earn them by clocking into a 9-5, playing the stock market, or even starting a run-of-the-mill business.

And once you earn them, you can’t buy a damn thing with them – but they’ll make you richer than you ever imagined.

Now, most people think getting rich is all about earning cold, hard cash.

But I’ve been in this game for decades. 

I’ve built multiple 7-figure businesses and coached hundreds of entrepreneurs to do the same.

And I can tell you right now – money ain’t the highest form of currency out there.

In fact, there are two other forms of currency that are way more valuable than any amount of cash you can stuff in your wallet.

These two higher forms of currency are what make entrepreneurs truly rich REGARDLESS of the amount of zeros in their bank account.

Here’s what I mean…

When I started Fit Body Boot Camp, I didn’t have a fat bank account. Hell, there were months when my account was in the red.

But what I did have was a willingness to build these other two currencies. 

These currencies took me from a broke personal trainer to scaling an international fitness franchise.

Here’s what they are:

1. Network Currency

This is the highest form of currency you can generate.

A strong network can open doors, create opportunities, and skyrocket your success faster than any amount of money ever could.

Just look at guys like Bruce Cardenas and Ryan Tillman. They’ve built multi-million dollar businesses not because they started with loads of cash, but because they mastered the art of building and leveraging their networks.

They went deep into this at BK Live. In case you missed it, check it out here.

2. Time Currency

You can always make more money, but you can’t make more time.

When I was starting out, I worked 18+ hour days. However, I used those hours to build relationships, create systems, and lay the foundation for Fit Body Boot Camp. This allowed me to build Fit Body to where it ran on autopilot and I could remove myself to focus on bigger projects.

When you have time and use it wisely, you can plan, strategize, and execute – building relationships and creating killer products or services.

3. Financial Currency

Last is money. Don’t get me wrong, you need money to operate and grow. But if you’ve got a strong network and you’re smart with your time, the money will follow.

I’ve seen it happen time and time again with my coaching clients. They come in focused on dollars and leave understanding the real currencies that matter.

I share this with you because if you’re only focused on just making money, you’re playing the short game. You might make a quick buck but miss out on the relationships and experiences that lead to lasting success.

When you prioritize building your network and managing your time, you’re setting yourself up for long-term, sustainable success.

Earn all 3 currencies and I guarantee you’ll see results that’ll make your current income goals look like pocket change.

Talk soon,

Bedros

P.S. Want to learn how to build your Network and Time Currency like a pro? Bruce Cardenas and Ryan Tillman broke down how to earn network and time currency at BK LIVE. 

If you missed it, here’s your LAST CHANCE to grab all the footage. 

Plus, you’ll get a FREE month of Legacy Tribe business coaching. 

When I first started scaling Fit Body Boot Camp, the economy was in the toilet.

The housing market had just crashed and everyone was running scared.

But while most businesses were closing up, there was one thing that kept me going.

This one thing helped me through every heartache. Every roadblock. Every painful moment in my life while working my nuts off to grow my franchise. 

This one thing was the American Dream. it’s why my family and I escaped the Soviet Union and came to the United States. 

The idea that you can come to this country as a nobody, and become somebody is a freaking dream come true! 

And while other businesses were dropping like flies, Fit Body Boot Camp had record-breaking growth during those hard economic times throughout 2011 to 2015. 

Today what you see with Fit Body Boot Camp is an international franchise with hundreds of fitness facilities across the U.S. and Canada.

SO HOW CAN YOU GET YOUR PIECE OF THE AMERICAN DREAM?

I firmly believe entrepreneurship is at the heart of the American Dream.

And if entrepreneurship is the heart, then small businesses are the backbone of America.

For years it’s been my mission to help entrepreneurs who were once just like me. The ones looking for their piece of the American dream.

It’s one of the reasons why I created Fit Body Boot Camp in the first place. 

Over the years, Fit Body has helped hundreds of individuals build their American Dream by turning their passion for fitness into thriving local businesses that change lives daily and creates financial freedom.

If you’re passionate about helping people and love fitness then I want to show you how you can grab your piece of the American Dream, too. 

All while making a real impact in your community AND making damn good money doing it.

On October 18th, my team and I are hosting a free virtual Fit Body Discovery Day to show you the PROVEN blueprint on how to build your American Dream.

Click here to find out how to secure a piece of your American Dream

On this live webinar, you’ll learn how Fit Body Boot Camp can give you freedom, financial security, and the ability to make a real difference. 

Regardless of the economy, wars, or which ice cream licker is in office.

Now, you might want to hurry because we’re capping how many people we let in on this free virtual discovery Zoom. 

Last time we hosted one of these, we almost crashed Zoom. That’s how popular this is.

And if we haven’t filled the spots yet…

Well, let’s just say you don’t want to be the one telling your friends you missed out on this opportunity.

See you on the webinar,

Bedros

P.S. This is where to register for the free Fit Body Boot Camp gym discover Zoom on October 18th.

By today’s standards, the media has portrayed men as weak and docile. They’ve twisted masculinity into something it’s not.

Masculinity is a gift from God. It’s not toxic. It’s not outdated. It’s powerful, and it’s necessary. And if you don’t teach our boys how to be masculine they grow up to be confused, anxious and depressed. 

True masculinity isn’t what you see on TV or read about in woke magazines.

Real men are:

Hard to kill, but easy to love

Kind with words, but ready to act

Generous with time, but protective of what matters

In control of their temper, but prepared if threats arise

Open to growth and respectful to all

This combination is what God intended for men. And it’s what our world desperately needs right now.

But here’s the problem:

Too many guys today are missing the mark. They’re either too soft, trying to fit the media’s neutered version of manhood, or they’re overcompensating with false “toughness.”

You want to know what real toxic masculinity is? It’s men who CAN’T balance these traits. Men who are unpredictable, emotionally dangerous, and incapable of tempering strength with love.

I share this with you because we need to step up and teach our sons what healthy masculinity looks like.

If we’re going to change this, it starts with us, the fathers and mentors.

And if you don’t know where to start…

Here are three books that can help open up conversations about what it truly means to be a man in today’s world:

1. “The Way of Men” by Jack Donovan
2. “Raising a Modern-Day Knight” by Robert Lewis
3. “No More Mr. Nice Guy” by Robert Glover

But books are just the start. Masculinity must be honed daily through action.

That’s why I created the Squire Program. 

It’s designed to help boys (and their dads) develop the traits of healthy masculinity. We guide dads to help teach their sons how to lead by example, and how to be both strong and compassionate. 

Enabling them to have open conversations, speak up when needed, and take decisive action when called upon.

Masculinity is a powerful force and a gift from God. 

And when channeled correctly, it can change the world for the better. 

Talk soon,

Bedros

P.S. If you want to learn how to pass this wisdom on to your son then join us at the next Squire Program.

Our 2025 classes are nearly at capacity – a few select locations still have openings, but they’re going fast.

>> Click here to secure your spot before they’re all gone.

I’ve been in the sales game for over two decades, and I’ve seen it all.

Most salesmen think they need to memorize every script in the book or learn some “tricks” to help them make more sales. 

They practice “closing techniques” till they’re blue in the face. 

Hell, they even buy the latest course from whatever sales gooroo is trending on social media these days. 

But here’s the truth…

All of that is complete BS.

In fact, selling is easier than you think. 

It’s as natural as breathing once you understand this one simple truth…

Real selling is nothing but a transference of feelings and energy.

All you have to do is transfer your feelings about the product or service to the person in front of you.

It’s why a fat, out-of-shape personal trainer struggles to sell their services. They don’t believe they can get results for their clients because they haven’t gotten results themselves. And let me tell you, potential clients can smell that lack of belief a mile away.

I share this with you because if you don’t believe in your product, you’re dead in the water. Period.

Your product or service needs to be solid. It needs to deliver results. And you need to be its biggest fan. 

If you wouldn’t buy what you’re selling, why the hell should anyone else?

When you TRULY believe in what you’re selling, something magical happens. You become evangelical about it and people can feel that energy. 

You can’t help but talk about the benefits. You’re fired up about how it’s gonna change lives and solve problems.

You become a walking, talking testimonial of the thing you’re selling. 

THAT MY FRIEND IS TRANSFERENCE OF FEELINGS. 

And once you understand selling is just energy, selling becomes easy. You no longer have to resort to sleazy tactics or memorized stupid scripts.

You’re just transferring your genuine enthusiasm to the other person.

You’re telling the world how this thing changed your life. 

How it’s changing others’ lives.

And how it’s going to change theirs.

Do that, and I guarantee you’ll be able to sell anything to anyone.

And you’ll feel damn good doing it.

Talk soon,

Bedros

P.S. If you missed BK LIVE last month and want to get all the videos and power points of all the world class speakers so that you can level up in business and in life then this is your ONLY chance to get all the footage for under $100 CLICK HERE TO GET IT

Over the years, I’ve started, scaled, and sold a handful of businesses. 

Not to mention coaching hundreds of multiple 7 figure and 8 figure entrepreneurs to do the same. 

You might think I’ve got some kind of magic touch or something. 

I don’t. 

But here’s the truth…

My success comes down to a simple, repeatable strategy I use in every business and with every one of my coaching client.

It all boils down to six key steps that I teach all my high-level coaching clients. 

And it’s these exact steps that almost always triple the business’s growth. 

Now I’m going to show you how you can inject these steps into your business and watch it explode.

Here’s how you can triple your profits…

Step 1: Differentiate Your Product or Service

Every market is saturated. If you’re not different, you’re invisible. And being invisible is business suicide. Stand out or get left behind.

Step 2: Scale Your Paid Ads

Organic content is great, but if you want predictable growth, you need to figure out how to get paid ads to work for your business.

Step 3: Craft an Offer They Can’t Refuse

Your offer should be so good it feels like you’re ripping yourself off. 

For the Trulean Wellness Shot, not only do we offer a discount on your first order but we donate $1 per sale to Shriner’s Children’s Hospital. Not only does the customer feel like they’re getting a deal but you make them feel like a hero for buying from you.

Step 4: Pile On the Proof

People are skeptical by nature. Show them your product works. Testimonials, before-and-after photos, celebrity endorsements – use them all. 

For my book “Man Up”, I actively collect and share reviews across all platforms. It builds trust and credibility.

Step 5: Master the Follow-Up (My “Monster” Method)

This is where most businesses drop the ball. Most sales happen in the follow-up, not the initial pitch. 

My “Monster Follow-Up” method uses four channels (call, text, email, DM) twice a day for four days. It’s intense, but it works.

Step 6: Create a Sales Process That Actually Closes

A great offer means nothing if you can’t close the sale. Build rapport, overcome objections before they come up, and create urgency. I never leave it open-ended – I always give an A/B choice to make it easier for clients to commit.

EVERY business can grow bigger and become more profitable with these six growth activators in place.. That’s why I break down each step in detail and help my clients install them into their businesses with my Domination Year or Half Day clients.

But make no mistake – these are the exact strategies I’ve used to scale multiple seven and eight-figure businesses. And they’ll work for you, too. 

If you want me to help you scale your business bigger so that you can take it to the next level and have more predictability and time freedom then check out my Domination Year Coaching Program Here. 

Talk soon, 

Bedros

P.S. Want me to guide you step-by-step on implementing these strategies in your business? I just had a spot open in my high-level coaching. Let me show you how you can triple your business in a third of the time.

Click here to see if you qualify. 

A 30% increase in revenue can go a long way in your business. But for most entrepreneurs a 30% increase in any one area of your business is near impossible.

And anyone who tells you that you can increase your business income by 30% from ONE AREA is full of crap. Can it happen? Sure. Is it likely? Not even close. 

However, you can easily increase your business income by 30% by focusing on getting a ten percent increase in these 3 areas. 

First off, understand that there are many areas of your business that you can increase efficiency in… 

…and as the leader of your company it’s massively important that you constantly look for areas in your business that you can increase efficiency in. This is one of the first thing I do with all of my Domination Year coaching clients. 

Once we do that then we create new sources of leads and we focus on brand building so that they can become celebrities in their industry. 

But I’m getting ahead of myself.

So how do you add 30% more income to your business?

1.Increase sales conversions by just 10%. This means get a little better at selling your product or services by structuring a more reliable sales process. It means getting a little better at overcoming objections before they ever come up. 

If you do phone sales or DM sales you can easily get better at this stuff by studying sales and learning how to preemptively overcome objections before they come up at the end of the sale. If you sell a product, service or course from your website you can do this by learning which elements on your site have the greatest influence on sales and making those adjustments.

2. Become 10% better at follow up. Truth is most business owners are horrible at follow up. You spend all this time and energy creating content and running ads to get leads, however you spend little to no time in making sure those leads become paying customers. There’s an old saying that is very true… the sale is made in the follow up. Unless you follow up like a monster and get that lead on the phone, you will NOT make the sale.

3. Raise your prices by 10%. If you’re 10% better at following up with leads. And if you’re 10% better at closing sales then the only thing left is to raise your prices by 10%. Trust me when I tell you that your customers are not going to stress out by you raising your prices by 10%. Plus, if you’re a better closer and you’re better at following up then the 10% increase in price will be insignificant to your customers. 

So just by focusing on a 10% increase in these three areas (better sales process, a deliberate lead follow up system, and increase in price) you’ll add an additional 30% of income to your bottom line really quickly. 

If you’re serious about growing your business bigger and becoming even more profitable then I suggest joining the Legacy Tribe Coaching Program that is now open for enrollment. You’ll get access to weekly live business coaching with me and many other experts! Best of all it’s very affordable. CLICK HERE FOR DETAILS