Author: Andrew Rodarte

3 THINGS BUSINESS OWNERS NEED TO DO MORE

Most business owners think that the only way to scale your business is through organic social media marketing – things like content videos and posts that will drive leads and sales.

That’s also why most businesses get stuck and rarely hit their growth profit potential.

When you’re just focused on organic social media content as your main source of leads and sales, it’s like leaving the growth of your business up to chance. If the algorithm gods like your posts you may get leads, but if they don’t, then your business continues to struggle.

But there is a better way to scale your business, to drive more leads, to make more sales and to not have to lower your prices just to compete with the competition.

What I’m about to share with you will help you lower your cost of lead acquisition AND increase your sales conversions.

In fact, these are the things we’ve done and continue to do to scale our international franchise Fit Body Boot Camp, our wellness supplement line TruLean and our American Made apparel line Few Will Hunt.

1) Differentiate your product or service from all others in your industry. What makes your product better, different, more effective?

How can you offer a better risk reversal or guarantee?

I see way too many entrepreneurs doing incestual marketing – copying the marketing strategies, benefit bullets, and features of everyone else who they compete with.

Soon your product and everyone else’s looks the same and before you know the customer can’t tell which is better and why. This is a VERY bad thing because when your customers can’t tell you and your competitors apart then you become a commodity.

This then forces you to lower your prices below your competitors so that you can compete on the lower price scale… AND NO ONE WINS THE RACE TO THE BOTTOM.

2) Figure out paid ads. Organic social media is good. Word of mouth is fine. But all businesses grow faster and more predictably when you figure out paid traffic and scale it.

Look if you can spend a dollar on Meta and Google and make two dollars back wouldn’t you do that all day long? That’s how paid advertising scales!

3) Stack tons of testimonials, reviews and before after pictures. What you say about your business doesn’t matter as much as what other people say about your product or service.

Your product site, social media, and store should be peppered with an overabundance of social proof – testimonials from actual clients and customers who love and have gotten results with your product or service.

This is the fastest and most effective way to build the trust factor with your future customers and to lower their skepticism in your product. And when you reduce skepticism and increase trust, you make a whole bunch of money.

If you’re serious about growing your business bigger, more profitable and making it an industry leader then you might be a good fit to coach with me so that I can help you scale your business and brand bigger. APPLY TO COACH WITH BEDROS

26Aug

3 FACTS I KNOW ABOUT INSANELY RICH PEOPLE

For the most part really rich people didn’t start off that way. Most in fact started off poor and broke – probably a lot like you.

Sure, a small percent of rich people came from a rich family and simply continued on with the family legacy… but MOST people who are insanely rich started off like you and me… broke.

For me, not only was I broke and living in Section 8 housing when my family and I moved to the United States, I also had no idea how to become rich and financially free. I was clueless!

Even in my late teens I remember thinking “If I only knew the secret to becoming rich then I can do it”.

I didn’t have IG or YouTube to access content on business, money and personal growth when I was growing up so the only things I had were books, tapes and CDs and the people around me to learn from.

But I’m getting ahead of myself. This isn’t about me…

This is about you and how you can get rich, too.

But before I give you the 3 facts that I know about insanely rich people, let me first share with you the 2 things I know about broke people.

1) Broke people are MASTERS of making excuses. They’ll blame the lack of money, the lack of time, their parents, the economy… they’ll blame anything to justify being broke. It’s like they make more effort trying to stay broke than trying to get rich.

2) Broke people spend their money on liabilities – things that go down in value. They’ll buy cars they can’t afford, a TV they can’t afford, clothes they can’t afford and go out for meals they can’t afford… charging everything up on credit cards that pile on high interest rates.

These two things alone guarantee that a broke person will stay broke for life!

Rich people however do things differently. Even though we were once broke, poor and uneducated about money and business, we did something about it.

1) Insanely rich people take ownership of EVERYTHING in their lives. The rich take full responsibility, even when they are broke. They understand that they are broke because of their habits, thoughts and actions and they take ownership of these things and they change them.

2) Insanely Rich people invest in assets. Even when I was broke, what little money I had I invested in the number one asset I knew – ME. I’d buy used books and tapes of business, sales and marketing education. I’d borrow books and CD’s from people who had them. Every book, tape and CD about business and personal growth I could get my hands on I would. Even if I had to pay to rent these things from people I know. Even today, I invest in myself and I invest in other assets that appreciate in value – my businesqs, other businesses that I take equity in, Crypto and real estate.

3) Insanely rich people manage, prioritize and protect their time. Unlike broke people who don’t value time, the rich know that time is the MOST valuable thing of all. You can make more money, but you can’t make more time. When I was broke I learned to manage my time to maximize productivity. Then I learned to prioritize my work so that I can focus most on the things that would make me the most money. And finally I learned to protect my time from people and things that wanted to waste it.

I want to show you how to become insanely rich and build a beautiful life of freedom and abundance. All you need to do is get your tickets to BK LIVE taking place September 13th and 14th in Scottsdale AZ. Like I said, you’ve got to invest in yourself like the rich so and you’ve got to not make excuses like the broke do.

VIP tickets are sold out, but you can still get general admission tickets to BK LIVE HERE.

See you in Scottsdale!

19Aug

BUILD YOUR PERSONAL BRAND & MAKE MORE MONEY

There’s ABSOLUTELY no reason why Elon Musk should be selling more electric cars than Ford, GM, Dodge, Toyota, Nissan and Honda… BUT HE IS.

Why?

Simple, Elon has built a personal brand. People know him, like him, respect him, trust him and therefore they’ll buy what he sells.

Think about that for a moment…

A dude who has never been in the automotive industry is out selling the whole damn industry!

No one knows the name of the CEOs of Ford, GM, Dodge, Toyota or Honda… but we all know the name of the CEO of Tesla.

That’s the power of a personal brand. And once you know how to build your personal brand you can sell ANYTHING to ANYONE.

Here’s what you need to understand…

People don’t buy from businesses; they buy from people.

People buy from people they know, like, trust, respect and see as an authority.

And if you have developed your personal brand then you’ll be known, liked, trusted and respected in your industry and that’s how you get people to buy from you EVEN WHEN you’re in a competitive industry.

SO HOW DO YOU BUILD YOUR PERSONAL BRAND?

Understand this, your brand is about who you are, what you do and how you’re perceived by your future clients and customers.

This is something that you can totally control.

And if you don’t control it, someone else will.

Look, you already have a personal brand. We all have an online and social media fingerprint. So if you have random social media posts across your Instagram, Facebook, TikTok and LinkedIn accounts that are old or inconsistent, then that’s your brand right now.

Or if you have a YouTube channel with a couple of old videos and no other updates since, that’s your brand right now. Or maybe you have an old and outdated website… then that is your brand – old, outdated, random and inconsistent.

Basically, your online personal brand is your reputation. It tells people everything they need to know about you. And if they like what they see, they’ll buy from you.

Your personal brand is what people think about you, feel about you and know about you when they see or hear your name.

And if you aren’t controlling that then you’re leaving a TON OF MONEY on the table.

We live in a time where you no longer need legacy media or a TV show to expose you and your product to the world. Today YOU can control what people see, think and feel about you. And if you can do that well then people will fall in love with you AND your products or services.

At Bedros Keuilian LIVE I’ll be doing an in-depth teaching on how to build your personal brand so that you can become an authority/celebrity in your space so that you can reach more people, sell more of your products and services and impact more lives.

Join me in Scottsdale Arizona for BK LIVE on September 13th and 14th for a two-day event that will change your life! Click Here to learn More and Register.

05Aug

IT’S GOOD TO BE THE CEO

It’s damn good to be the CEO when the business you dreamed up is growing, making mad profits and getting all types of recognition and accolades.

But it doesn’t start off that way homie!

Listen, I’m sick and tired of seeing all the “gurus” out there taking your money and tell you that ANYONE can become successful in business and that you can do it quickly.

THAT’S A BOLD-FACED LIE! And that’s how you end up getting scammed out of your money.

HERE’S THE TRUTH ABOUT BEING THE CEO…

In the beginning you’re going to do it all. You’re the janitor, you’re the secretary, you’re the sales and marketing team and you’re the boss.

Odds are you’re going to underestimate how little money you need and how quickly you’ll reach success. Trust me, I did that in my first business, and I know a BUNCH of others who have done that, too.

It sucks when you run out of money.

It sucks when it’s taking way longer than you thought.

It sucks when your family loses hope for your business.

It sucks when competition seems like they’re trying to put you out of business.

BUT THAT’S THE TRUE NATURE OF BUSINESS.

And if you don’t have the stomach for it, then don’t get into it. And if you’re in it and you can relate to what I’m saying here then it’s time that you reevaluate your decisions and decide if you still want to go down this path.

Look, as the founder and CEO the buck stops with you.

Even if you don’t case the problem, you’ve got to face it and fix it.

When everyone else doesn’t know what to do, YOU the CEO better have an answer.

And the biggest problems and frustrations will ALWAYS come to you for solving.

So here’s the truth about being the CEO…

- It’s a damn good position to be in once you can figure out how to market, sell, and profit.
- I said profit and not revenue because there are plenty of businesses out there that are making revenue, but the cost of goods and operations are so high that they’re not making profits.
- When you start making profits don’t get stupid with the money. Reinvest it into the business and higher smart and capable people to help you grow the business even bigger.
- Once you dial in your first income stream and it’s making you profits, start figuring out how to create your second and your third income stream.
- Understand this: The success of your business is going to be capped by two things…

Your level of focus, discipline and consistency.

2. Your ability to lead. As John Maxwell says: “leadership is the lid” and your ability to lead your team, your brand and your business will determine how rich you get.

Finally, know this…

Just when you think things are dialed in and you have no more problems… think again. More problems will come up. Complex problems. The bigger the business the more complex the problems. Your job is to find them, fix them and keep pushing forward with enthusiasm.

I hope to see you at Bedros Keuilian LIVE in Scottsdale, Arizona on September 13th and 14th where for two days I’ll be teaching all things business growth strategies and how to create a life that’s driven by purpose, passion and profits.

Till next time,

Bedros Keuilian

PS. VIP Platinum tickets for BK LIVE are sold out now. But we still have a few tickets for VIP GOLD and General Admission. If you’re ready to scale your business and have a better life then come on out to BK LIVE in September

26Jun

THE SH!T TEST ALL ENTREPRENEURS WILL FACE

Back in 2003 I was 3 years into my real entrepreneurial journey. At that point I was $142k in debt to my mentor/business partner.

I had both my credit cards maxed out and the pressure of launching my business was mentally and emotionally exhausting.

At the time my only source of income was my personal training job that I worked part time. And this particular job was barely making me enough money to stay afloat.

The rest of my waking hours were spent trying to get this new business to take off and start turning a profit.

One day my mentor Jim Franco called me and asked me to stop by his office for a “come to Jesus” meeting. I’d never heard that term before.

I stopped by later that afternoon and Jim asked me to sit down. He said: I can’t loan you any more money. I need to see this business make a profit. Your debt to me is too high for my comfort and so the Jim Franco bank is now closed for business.

Then he said something that I did not see coming…

…he said I will wipe your debt clean and start paying you $10K a month salary if you give me all of your equity in the business and become the full time CEO of the business.

WTF I thought to myself! On one hand this is a great offer… my $142K debt is wiped clean and I start making $10K a month.

On the other hand, I didn’t start this business so that I could end of working as an employee for it. I wanted to become an entrepreneur and chart my own path in life.

However the entrepreneurial dream was proving to be far more difficult than I had imagined.

“Maybe it’s better that I work as an employee. Maybe I’m not meant to be a businessman” is what ran through my mind.

After two days thinking about it I came back to Jim with my answer. I decided that I’m not going to take his offer. I’m going to fight and figure out how to make this business grow and profit.

A couple years later the business hit its stride after a couple pivots and we ended up partnering with Sprint cellular and the rest was history as they say.

BUT THERE’S A LESSON IN THIS FOR YOU IF YOU’RE AN ENTREPRENEUR WHO’S STRUGGLING RIGHT NOW…

During the most stressful and overwhelming time of your entrepreneurial journey you will be tested.

It’s during this time or everything seems hopeless and you begin to question why you ever got into business in the first place.

I call this “the sh!t test” this is the metaphorical fork in the road. This is where every entrepreneur who’s ever achieved any level of success has found themselves.

The decision you make while at this metaphorical fork in the road will determine how bad you really wanted it and if you’re worthy of having this success.

I don’t know, maybe it’s God. Maybe it’s the universe. Maybe it’s your subconscious mind.

Whatever it is, I can tell you that the shit test is real, and that every entrepreneur is going to experience it, and it will be the deciding factor whether you continue on the journey and endure the pain or if you choose to quit on your dream and go back to being an employee.

If you’re someone who wants to keep fighting for your dreams and want to win, then I want you to join me and over a thousand other entrepreneurs at BK Live on September 13th and 14th in Scottsdale Arizona.

06Jun

Top three reasons why entrepreneurs struggle to hit their goals

I used to be guilty of all three of these things…

When I first got into business, I was really excited about my ideas.

In fact, like a lot of you, I leaned into action with massive enthusiasm and hope, but not enough planning and strategy.

Five years into running my first business, I found myself in debt, nowhere near my goals, and either breaking even or losing money each month.

That wasn’t exactly what I had in mind when I decided to become an entrepreneur.

Today when I’m coaching many of my clients, and helping them scale their businesses to multiple millions in annual revenue, I often see the same mistakes that I used to make.

Mistake #1: Spending too much time perfecting the product or service and not spending anywhere near enough time perfecting a multi prong marketing approach and sales process.

This leaves you with a great product or service, but with no leads and sales.

You’ll find yourself going broke, burning money, getting more and more frustrated.

Mistake #2: Working too long IN the business.

It’s true that when you first start out you have to work IN the business and pretty much do everything.

At some point, as you start generating money, you have to use those profits to hire people who can do the repetitive tasks. This will allow you to free up your time to focus on the bigger vision and scaling the business.

The more time you spend in the weeds, the slower your business will grow.

You have to become the master of delegation so that you can focus on bigger tasks and future growth.

Mistake #3: Not creating multiple income streams in the business.

For example, your product or shirt service should have a good, better, and best option and it should be priced accordingly.

Your business should also have monthly recurring revenue.

In other words, some type of a subscription for an ongoing service that has value to the lives of your clients and customers.

Monthly recurring revenue is predictable income your business and it increases the valuation of your business at the same time.

These are just three of the many big mistakes that I see entrepreneurs making that prevent them from breaking into the next level.

If your goal is to build a massively profitable business so that you can have financial freedom and live life on your own terms, then be sure to join me and of others at Bedros Keuilian LIVE on September 13th & 14th in Scottsdale, Arizona for a life-changing two day event!

17May

ATTN DADS: 3 Things Your Teenage Son Is Looking For From You

I don’t know about you, but when I was a teenager I was HELL ON WHEELS!

I didn’t have respect for anyone, I hated my life and I acted out all the time and I got into a bunch of trouble because of it.

Don’t get me wrong…

…it’s not like I think my mom and dad screwed up intentionally. They just didn’t know any better and they truly did the best they could with what they knew back then.

But as I grew up and became a dad myself I was committed to being a better version of a dad to my son and daughter than my dad was to me.

In this blog post I just want to address your teenage son for now. But I’ll write a separate blog post about dads and daughters another time.

THESE ARE THE THREE THINGS YOUR TEENAGE SON IS LOOK FOR FROM YOU…

1) Boundaries. One of the biggest mistakes dads today make is they don’t create enough boundaries for their sons. I think far too often dads want to be liked more than they want to be respected. So you end up letting your teenage son play video games longer than he should, you allow him to be disrespectful to you and others and you don’t correct him on thing like his time on the phone, eating crappy and lack of physical activity.

The problem with that is your sons actually WANT to respect you, but until you decide to actually parent them they will NOT respect you. They want boundaries set. They want you to be hard on them from time to time, because that’s the only way they will respect you and like you.

You see your teenage son’s job at this age is to test you, to challenge you and to push the boundaries. And then more you let him get away with it then less he will respect you.

2) Lead by example. All men, but teenagers especially expect the men they look up to to be congruent with what they expect of them. So if you’re asking your son to be a certain way, but you are not an example of that then you are showing up as a hypocrite to your son.

Look you can tell your son to not be on his phone all day and not to play video games all the time and to exercise and eat right, but unless you’re an living breathing example of that, he’s just going to ignore you.

3) Test and challenge him. Every boy looks up to his father to show him the way of men. Our boys want to know if they have what it takes to be men. This is a sacred rite of passage. And your son wants to hear dad say “son, you have what it takes”.

But in order for you to tell your son that he has what it takes to be a man, he must be tested and challenged throughout his teens. Two books that I always recommend dads to read are RAISING A MODERN DAY KNIGHT by Robert Lewis and WILD AT HEART by John Eldredge – both these books go in-depth in how vital it is for a dad to test and challenge his son and to create a rite of passage opportunity for him into manhood.

And that’s what I created the Squire Program – one day father and son experience to help you usher your teenage son into manhood. We have Squire Programs in California, Texas, North Carolina, Colorado, Illinois and Florida. If you want to really have a memorable and life changing experience with your son then find the location and date that works best for you and take your son to an upcoming Squire Program.

Click Here For Squire Program Dates and Locations

13May

The Greatest LIFE HACK I’ve Ever Discovered

There are no shortcuts in life…

…but there is this ONE HACK that I’ve found to be the closest thing to a shortcut.

It doesn’t matter if your goal is to grow your business more profitable, to have better health or to have a more meaningful relationship, this will work for you.

See, more often than not when you want to do better in any area of life, you just have to figure it out. Sometimes it’s trial and error. Other times you’re taking advice from people around you who have no idea what they’re talking about.

It’s like the blind leading the blind.

But there are others who seem to always know what to do to grow their businesses and build a a better life for themselves.

Those are the people who have figured out this life hack…

The hack I’m talking about is being within proximity of powerful people.

What I mean by that is this…

When you put yourself within the circles of successful people who are thriving in life and business then you end up thriving in life and business too.

Like I said, proximity is power.

Each time you get within proximity of people who are inspiring, motivating, successful and purpose driven, you end up being more and more like them.

That’s why they say that your network is your net worth.

For me, I first discovered this when my first mentor Jim Franco invited me to his office on a monthly basis to teach me how to sell my personal training services.

All of a sudden, I was in proximity of a millionaire, and I got to see how he thinks and how he operates on a daily basis. This gave me a blueprint to model my life and my business after and shortly after that I had my first multiple six figure income year.

After that I was hooked and I found other high achievers to surround myself with.

Reading books on success and following motivational people are Instagram is okay, but it pales in comparison to being around other likeminded people like you who are ambitious, success focused and purpose driven.

That’s why I’ve always been a big fan of live events…

Things like seminars, masterminds, retreats and experiential events will put you within proximity of highly successful people and that’s what will give you the BIGGEST lift in terms of REAL actionable information to succeed in business and in life.

Plus, there’s no better accountability then being in proximity of powerful people. It’s one of the most motivating things you can do!

I want to invite you to Bedros Keuilian Live on September 13th and 14th. Discount tickets are now on sale so this is your chance to lock it in before the tick prices jump up.

Click Here To Check Out BK Live speakers and event details.