Author: aa9884394

Get out of your Comfort Zone and into your Danger Zone

I finally got around to seeing the new Top Gun movie this weekend.

My honest review on it…nostalgic yes…but definitely not better than the first.

But this email isn’t about my damn review of a movie.

Besides all the action I wanted to talk about one thing – the opening scene.

The build-up of the F-14’s take-off, the Naval crew getting into position, the flight deck being cleared, and pilots entering the aircraft. 

But right when Highway to the Danger Zone started playing this grown ass 48 year old man turned right back into that 11 year old boy I was when I watched the original.

I remembered the feeling that anything was possible, wanting to be a thrill seeker and develop a Fighter Pilot Jet Mentality.

To push my limits and Ride into the Danger Zone

Over the years I’ve realized the Danger Zone wasn’t a place – but a mentality.

The new year is a month away and just like every year, most people will revert back to that 11 year old kid… 

Full of hope…

Wanting to take risks…

And break through their limits…

But how many of them actually succeed?

Most people think that writing their goals down, reciting them out loud, and visualizing them every day will get them what they want out of life – WRONG!

The truth is if you want to develop a Fighter Jet mentality…

All the positive self-talk and motivational quotes won’t move you forward in achieving what you want out of life if you’re not taking action.

This is why I created the Misogi Challenge, a one-day event on January 7, 2023. 

A Japanese-inspired time-tested physical ritual that sets the stage for dominating the next 364 days of the year.

Helping you shatter limiting beliefs and rewire the B.S. negative self-talk that has you stuck in life – just like how Maverick pushed past his limits in Top Gun.

If you’re looking to challenge the mediocre mentality that holds back countless millions of people every year from unlocking their full potential then I encourage you to apply.

Apply to the Misogi Challenge.

With the New Year nearly here it’s time to start planning how you can ride out of the Comfort Zone and ride into…the Danger Zone.

Talk soon,

Bedros

P.S. Spots are filling up faster than expected and this is going to be the only time we run this Challenge. 

Claim your spot now: https://www.misogichallenge.com/registration-v1

In the Absence of Discipline, Motivation is Useless

With over $100,000,000+ in sales across my businesses I usually get asked the same thing…

How have I stayed motivated for so long and how can they stay motivated, too?

My answer usually goes something like this…

The question you should be asking is not how can I stay motivated…

…BUT how can I stay disciplined?

Many times I wake up unmotivated… 

…but I’m disciplined as fuck EVERYDAY and it’s what has made me successful! 

EVERYONE’S motivated to start a business, lose weight, or make a change in their life.

But VERY FEW are disciplined to follow through.

Understand this, the number one determining factor for your success is your ability to do the work and follow through – no matter how you feel.

Success isn’t a result of motivation, but discipline. 

Motivation is the ‘spark’, the initial fuel that gets you going and excited. 

But when reality sets in and it’s time to do the work that ‘spark’ usually dims…REAL QUICK.

Discipline is the constant fuel that keeps the fire going. 

It’s the drive that keeps you focused and moving forward…

EVEN when…

it’s inconvenient…

you had a bad day…

you fail…

And when you keep failing…again…and AGAIN.

Discipline keeps you showing up no matter the circumstances.

What I’m trying to say is your ability to push through when sh!t gets tough can be the difference between failure and success in any area of life.

If you want to succeed at ANYTHING in life you must develop a disciplined routine, positive habits, and skills to create long-term success for yourself. 

The good news is that just like developing muscle discipline can be developed the more you train it.

I’ll be talking about how to develop discipline in my next post.

But for now, if you’re looking to get a head start on the competition and begin developing unwavering discipline so that you can have a killer 2023? Then I highly recommend you join me for the 12 hour Misogi Challenge on January 7th. 

See, you can stay in your comfort zone, or you can do something badass and challenging to blast you into massive success! 

Talk soon,

Bedros

The Role of a Man Today

I want to share with you a quote I discovered long ago and have never forgotten.

Moms turn babies into boys. Dads turn boys into men. 

From the moment my son was born, I knew that it was my responsibility and mission in life to be a role model for him.

At a young age, I showed him how to be chivalrous like opening doors for my wife Diana. 

Teaching him how to be a protector and watch over his little sister.

And letting him know the importance of giving a firm handshake when meeting someone.

Helping him understand the duties and responsibilities of what it meant to be a man.

Throughout history, it has been the role of men to teach boys to become strong, capable men. 

That is our role as dads, uncles, and older brothers.

In peacetime, a man must be a servant, providing for and protecting his family. 

In wartime, he must be a savage warrior, standing in the gap between his family and danger. 

Today these rites of passage are all but non-existent – part of the reason why I created the Squire Program

And over the past two decades, masculinity has been villainized…

The media, schools, and government have tried to neuter men.  

The media is trying to tell us how to act. 

 The schools are trying to tell us how to feel. 

And the government is trying to tell us what we can and can’t do. 

They are painting us to be toxic and forcing the narrative that men should be soft, weak, and docile.

But now we are starting to see this narrative questioned and we’re seeing a reawakening of masculinity – AND IT’S F#CKING BEAUTIFUL!

The opposition doesn’t want to see us take back our manhood because they know we are the only thing standing between them and absolute power.

This is why I’m so passionate about helping men reawaken their masculinity by finding their purpose and meaning in life through the Modern Day Knight Project

So that they can show up as the father, husband, mentor, and servant leader they know deep down their meant to be.

As men it’s our responsibility and our duty to be confident, capable, courageous, and always prepared.

So that we can raise and mentor the next generation of confident young men and future leaders.

After seeing hundreds of men go through the Modern Day Knight Project I can tell you now more than ever we must be purpose driven men.

Men who are strong enough to speak our minds.  

Men who are brave enough to stand in the gap and face those looking to silence us.  

Men who are proud enough to stand up for what they believe in. 

Men who are called to be servant leaders for their families and communities.

This is the role of a man today – not just in America, but all over the world!

Much love,

Bedros

What the Notorious BIG taught me about money

One of the most influential rappers of all time taught me this…

“Mo Money Mo Problems”

And over the last two decades of building multiple successful 7 & 8-figure businesses and brands, I’ve learned this…

When it comes to having ‘Mo Problems’…

I’d rather have first world problems than third world problems.

I come from a childhood of third world problems where we frequently ran out of money before we ran out of month.

Because of this I always wondered if we would have hot water or electricity when I got home from school. 

From experience I can tell you I’d rather have the first world problem of figuring out how to generate more cash flow for one of my businesses…

…instead of worrying about my family being on the streets next month.

Look – money won’t solve all your problems.

But I can tell you that it sure is easier to find solutions to your problems when you have money.

That’s why I give away the 26.2 Challenge for free for anyone looking to developing unwavering discipline and unshakable confidence. 

So that they can lay the foundation to earn more money and step out of a third world mindset to focus on first world solutions.

Look, with the crazy levels of inflation we’re all battling and this nasty recession that we’re going into, it’s best for you to know how to make more money, increase profits and generate more income streams.

Whether it’s finding a mentor, hiring a business coach, or getting involved in a mastermind. 

It is more important now more than ever to create a game plan for your life and business and develop an unbreakable mindset. 

So that when ‘Mo Problems’ come up…

Whether it be through a recession, depression, stock market crashes, or lockdowns…

You have the discipline, skills, and knowledge to come out financially on top.

Talk soon,

Bedros

how to build a life of purpose and impact

I recently flew out to North Carolina to host the Squire Program, a father and son experience that transforms young boys into men.

Over 50 kick@ss fathers came out to provide a rite of passage into manhood for their bad@ss sons. 

Creating a greater bond and a memory that will last a lifetime between them.

In every Squire Program class, the fathers leave more empowered in communicating with their boys. 

While the sons leave understanding how to carry themselves as a truly masculine man. Attaining more confidence, understanding personal responsibility, building resilience, and developing a no-quit mentality,

After seeing the fathers and sons leave as better men and leaders, I wanted to share 3 important lessons you can easily apply to your life and business.

Whether you’re a father or not I know these lessons will help you build a life of purpose and impact. 

Let’s jump into it!

Lesson #1: Develop your core values and make them non-negotiable

At the Squire Program, we teach the importance of establishing core values and holding yourself accountable to them by creating non-negotiables.

Non-negotiables create confidence and confidence helps build a higher reputation for yourself. 

One of my biggest non-negotiables is my morning routine, which starts by not hitting the snooze button. By hitting the snooze button – you’re breaking the promise to yourself of waking up at a specific time.

Now I don’t care if you wake up at 3:00 AM or 8:00 AM – I care about the promises you make to yourself.

The little promises we break to ourselves and others lead to eroding our confidence and our trust. 

When you create your core values and make them non-negotiable I guarantee you’ll be more confident and productive that day.

When you win the day, sooner or later you will win the week, which leads to winning the month, which leads to winning the year. Until you eventually find yourself stacked with so many W’s because you’re living a life of purpose and fulfillment.

Lesson #2: The number one determining factor to a man’s success is who he picks as a spouse

One of the wealthiest men in the world, Warren Buffett, says the most important decision had nothing to do with investments but with choosing who he married.

I’ve been married for over 20 years and I can tell you that I would not be where I am today without the support of my wife.

A good wife will help her husband live his purpose. A good husband will help his wife live her purpose. You both act as a force multiplier, working towards the same goal and using your strengths to support one another build the life you want.

In life, you don’t get to choose your parents, your siblings, or your children. But you do get to choose your wife, so choose wisely.

Lesson #3: Do not live life as a “lone wolf” – find your tribe and grow together.

The problem is most men suffer in silence because they romanticize the lone wolf mentality.

They believe that only they can fulfill their needs and accomplish their vision.

The hard reality is lone wolves go through life alone, feel like no one has their back, and trust no one because they believe that everyone is out for themselves.

If you want to succeed in business and life, you have to have a pack.

For thousands of years, men hunted and lived in tribes with men they could depend on and trust. 

At our core, you and I are tribal and need a tribe of good men that provide support, willpower, and drive. 

Calling you out on your bullsh!t when needed and encouraging you to be a better man.

Find your tribe and grow together – and if you don’t have one check out the brotherhood we’ve built at the MDK Project.

These are just a few of the lessons from the Squire Program you can use take to level up and change the way you think.

Much love,

Bedros

P.S. If you’re a dad, uncle, or father figure, and want to help the young man in your life attain more confidence, build resilience, and develop a no-quit mentality, you should get signed up for the next Squire Class. Spots usually sell out fast, so click here to find the next available class and submit your application.

Only Dead People Have No Problems

In the Bible, it says it’s better to go to the house of mourning than the house of feasting.

Why? Because it makes you think more seriously about the big picture of life and your role in it.

The big picture of life is that we all have the same destiny.

We die.

I was reminded of this a couple weeks ago while visiting Miami…

While on my morning walk in Miami I took a detour through a cemetery.

In this cemetery, big, small, artistic, and simple headstones were placed everywhere.

I didn’t come to this cemetery to pay my respect to anyone. 

To be frank, I didn’t know anyone. I was just compelled to walk into the cemetery for some reason and so I did. 

I was surrounded by the dead. 

I didn’t know what kind of car they drove, the home they lived in, or the possessions they had.

I didn’t know if they were millionaires or if they were grinding it out day to day just to make ends meet.

And I didn’t know if they had an easy or hard life before they died. 

But I did know ONE thing…

They had no more problems.

Why? Because they’re dead.

And when you’re dead every day is pretty much the same. 

So when I hear people bitch and complain about having problems, I say good. Because that’s a sign of life. 

You see, life is about solving and learning from problems.

It’s a part of the human experience.

From the day we’re born to the day we die, we’re faced with problems big and small… 

…we’re faced with simple and complex problems to solve. 

We’re designed to be problem solvers. 

Now here’s the BIG takeaway I want you to walk away with, if you’re alive, stop acting like you’re dead.

Stop wishing to have no problems. 

Every problem and adversity you face is a seed for greater opportunity… if you’re willing to step up and solve it. 

So congratulations! If you have problems right now, it means you’re alive. 

Solve them. 

Be grateful for them.

Because only dead people have no problems. 

Talk soon,

Bedros Keuilian 

PS. If you’re the type of guy who feels like something is different about you. Like you are not meant to be average and that you’re meant to do more and be more, then this video is going to speak to your soul. 

Why You Should Start Judging People

The quality of your life is based on the quality of your relationships.

The wisdom I’m about to give will help you network in business like a pro, build long-lasting relationships, and be liked and respected by the people you meet.

But first, allow me to tell you how I judge people, including you.

Yes, I judge every single person I meet, and I put them into 2 categories.

A.) Value Adders

B.) Value Extractors

(Now, if you’re going to tell me to never judge a book by its cover, stop.

Thanks, Karen for your “valuable” input, but I don’t judge people based on their looks. I judge people by their character and actions.)

Let me explain each category in full detail.

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SIDE NOTE: At the Modern Day Knight Project this is just one of the 118 lessons we teach the men who show up to level up and reach their fullest potential in business, leadership and life.

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The Value Adder shows up with a giving hand without expecting anything.

The Value Adder brings positive energy to the room.

The Value Adder asks: “how can I help you?”

The Value Extractor is always thinking, “what’s in it for me?” Even if it’s holding the door open for someone.

The Value Extractor is always trying to get something for themselves without consideration for the person across from them.

The Value Extractor is like a vampire. They suck out the energy of the room.

This is the kind of person you only hear from when they need something from you.

Now let’s dive into how this can help you network like a pro, build long-lasting relationships, and be respected by those you meet.

You see, when you wake up in the morning, you have a choice.

You can choose to wear the Value Adder hat that represents being of service to others.

Or you can wear the Value Extractor hat that puts you in the “What’s in it for me?” mindset.

Here’s a not so obvious tip that’s overlooked, your quality of life is better when you’re wearing the Value Adder hat…

…but the fact is, most people organically lean toward being value extractors.

So that means we all need to make a conscious effort to lean into adding value and coming with the giving hand first.

If you want to see how well this works, take this one week challenge…

For the next week make an extra effort to show you as a value adder. Help others, open doors, solve more problems, make introductions and connections and do it all WITH ZERO EXPECTATION.

I think you’ll be surprised with how people will treat you, respect you, and want to help you.

Talk soon,

Bedros

PS. We’re now accepting applications for the next Project Class. Click Here To Apply.

A Book I Recommend You Read (Again)

NOTE: The book recommendation I have for you is at the bottom of this email.

But first, I gotta get something off my chest that’s also going to serve as a great lesson for you.

I’m borrowing a page from Jordan Belfort (the Wolf of Wall Street), minus the drugs, hookers, jail and STDs.

I keep getting asked, “When are you going to leave California?”

I ain’t F#ck!ing leaving!

Look, I see the same stuff you’re seeing.

I see California getting more expensive, some of my favorite parts are getting run down and it’s becoming even more socialist.

For over a decade it’s been going downhill and governor Newsome’s recent policies have made it worse.

Don’t think it didn’t cross my mind when I see that I’m getting taxed 13% more here in California than if I lived in most other states.

I’ve looked at homes in Arizona, Texas, and Florida.

But there’s NOTHING like California. And if you live here or have visited here then you know EXACTLY what I’m talking about.

Where else can you surf and snowboard on the same day?

And then you’ve got the perfect weather, the beaches, and the mountains.

California, there’s no place like it.

Now the reason why I’m sharing this with you is that I want to make California great again!

I refuse to run away from the disaster that California has become.

I refuse to run away, period!

Let’s say California was your business and it was facing a problem.

Would you bury your head in the sand like an ostrich and wait for the problem to go away?

Would you abandon your business and run and start another business in its place and hope that this time things are better?

No! You’d stand your ground and do anything within your power to find the solution.

That’s why I’m not leaving California. I’m going to face the problems head-on and find solutions to them.

And for the people who are gonna say it’s cheaper to NOT live in California, here’s some advice:

Don’t downgrade your lifestyle. Upgrade your income. MAKE MORE MONEY. 

If I’m going to get taxed more to live in an awesome state, I simply need to make more money…

…because downgrading the quality of your life is simply NOT how anyone should live.

Bedros

P.S. Here’s the book I suggest you read…

If you haven’t read my best-selling book Man Up, you can get the audiobook right now for $4.95 from here. It’s a special promotion we’re running until Monday midnight.

Click Here To Get The Man Up Audio Book for $4.95

How To Have Difficult Conversations

The quality of your life is based on how many difficult conversations you are willing to have.

The less you have, the harder your life will be.

You can run and hide from them… but they’re going to catch up and show up in your life.

Difficult conversations are a “necessary evil” if you have any interest at all in reaching a higher level of performance in life.

I know this on a personal level. I used to run away from difficult conversations.

I’m telling you this because I wish someone told me that I was running away from my future success and self-development. 

I don’t want you to make the same mistake I did.

So let me give you 6 tips to handle difficult conversations like a pro so that you can grow from them.

  1. Ask for feedback. Find someone who you trust and respect and ask them for direct and brutally honest feedback. And when you get this feedback, just listen. Don’t wait to defend yourself, just listen. Some of my greatest growth has come by asking others to have a difficult conversation with me.

Now, when it’s your turn to have a difficult conversation with someone, use these tips…

  1. Plan Ahead

DON’T EVER wing a difficult conversation. It will get messy and nasty really fast. To avoid this, you need to come prepared. Think ahead about what the other person will say, ask, or react.

Going in prepared helps you stay in control and even-tempered throughout the conversation.

  1. Be Direct

Cut the B.S. and get to the point. This is not the time to flatter them or beat around the bush.

I used to think I could do this and let them down easy, but it made things worse.

The person you’re having this conversation with would rather you be blunt.

They usually know feedback is about to come their way, so be respectful and be direct.

  1. Give Specific Feedback 

Be crystal clear with your feedback. Being abstract and vague makes it harder for people to get better.

If you’re able to clearly give a specific example of what went wrong and what they can do to get better – that’s going to help them a LOT.

This shows the person you’re talking to that you care about them. It also shows what they need to fix.

  1. Be Empathetic 

Your delivery needs to be stoic, but you need to be empathetic.

Some people are not used to confrontation or feedback, so hearing it from you can be a punch in the gut.

Let them digest and process what you said.

And let them know that what you’re delivering isn’t to belittle them, but to help them be better, so they can succeed.

  1. Ask for clarifying questions

9 out of 10 times after a difficult conversation there will be questions. Let them ask. In fact encourage by asking: “Do you have any clarifying questions that you want to ask?”

So be prepared to give clear cut answers.

There you have it…

In life, we need people to give us brutally honest feedback and we need to give others the same.

Difficult conversations are the seed of growth in all areas of life.

Most people will avoid them at all costs, which is why they will also live lives of mediocrity and regret.

But those of us who lean into difficult conversations will continue to grow, evolve, and reach our fullest potential.

Talk soon,

Bedros

PS. If you’re like me and you’re passionate about personal and professional development at the highest level then check out this opportunity to work with me.

How to Sell More Stuff

I’m on Tinder.

…however it’s NOT me. It’s not MY account.

Someone stole pictures from my IG and was using my pictures under a different name to get swiped right on Tinder. Lol!

Luckily one of my followers on IG told me this and we got the account taken down.

But there’s a huge lesson in this for you if you want to build a really successful business.

Let’s face it, it doesn’t matter what you sell. If you want to sell a lot of it then you’ll need a loyal cult-like following of people to buy your product or service, right?

You’ll need the kind of people who KNOW, LIKE, and TRUST you.

The real secret to creating a cult-like following is to develop that deep level of KLT factor.

Without people knowing you, liking you, and trusting you, no one will buy from you. It’s that simple.

If you don’t have the KLT factor, it doesn’t matter how awesome your product or service is, it’s never going to scale.

Are you starting to see why you need the KLT factor now?

Look…

Here are the best ways to bulk up your KLT factor so that you can have a loyal cult-like following who will buy your stuff and tell others about how awesome your business is…

  • Be vulnerable in your content. Be the REAL you
  • Give value by sharing “how-to” content
  • Be consistent with your email marketing, ads, and social media posts
  • Show proof. Use tons of customer testimonials, case studies, before and after pictures

Vulnerability is the white-hot knife that cuts through people’s walls that they put up to protect themselves.

It shows the world that you’re an authentic person.

Too many “influencers” got it twisted.

They think that they need to be “perfect” to build a following, but that has the opposite effect.

It makes them unrelatable. And if your followers can’t relate to you, they can build a deep connection with who you are and what you do.

If you want to build a deep connection with your followers, show your imperfections.

This is why I talk about my family escaping communism, my childhood, and all my failures.

I share this stuff because it’s real.

It’s relatable.

And most importantly, it builds the know, like, and trust factor with my audience.

But don’t stop there…

Give people results in advance. Share “how-to” content.

And then show them that your product or service is the best in class by putting out a ton of social proof, testimonials, and before and after pictures.

That’s how you build the Know, Like, and Trust factor. And when you do, making money becomes a whole lot easier.

Talk soon,

Bedros

PS. If you want to see how this works on a website, go to this page where you’ll a bunch of social proof from famous people that you recognize.