Author: Andrew Rodarte

If you’ve ever heard the saying “what you don’t know won’t hurt you,” you probably think it makes sense.

When it comes to being a parent – Hiding certain things from your kids to protect their innocence.

As a parent I get it.

In a job – Staying out of the gossip line with your coworkers to avoid drama – smart move.

But in business? That mindset will bury you.

Because what you don’t know WILL eventually destroy you.

I share this with you because I learned this the hard way back when Fit Body Boot Camp started to gain traction and skyrocket.

We were selling locations like hotcakes. We had FINALLY cracked the code, and our sales team was on fire.

Every day, it was full throttle – sell more, open more, grow more.

But the thing is…

When you don’t know what you don’t know, it’ll sneak up and punch you in the face.

And that’s exactly what happened.

We were so focused on growth that we missed something critical: 

Following the rules.

You see, at the time, I had a licensing agreement that allowed locations to license the name.

I had put rules in our agreement that made sure our locations weren’t cannibalizing each other’s markets.

HOWEVER, we didn’t even realize we were technically operating a franchise under some strict legal guidelines.

So one day, the Franchise Police shows up, and boom.

All sales had to come to a screeching halt.

But you know what didn’t stop?

The expenses of my HQ. 

Payroll of my employees. 

Bills from the services we used.

We were bleeding money.

That was a gut-check moment and a real lesson in humility for me.

For a while, it was brutal, and I thought I’d have to close up shop.

But now? I look back on it, and it’s one of those battle scars I’m proud of.

Because if it wasn’t for the franchise popo cracking down, Fit Body wouldn’t be the franchise it is now.

Now, Fit Body Boot Camp is dialed in. We know the game and the rules.

Today, we’ve got our locations opening up with record-breaking clients from day one.

We’ve got a launch team to make sure everything goes smoothly before you open your doors.

We provide monthly marketing assets so you always know exactly what to run, when to run it, and how to fill your gym.

We offer business coaching so you’re never stuck wondering how to handle the challenges that come with growth.

Not to mention the quarterly in-person events we host where you and your coaches get hands-on training, network with other franchise owners, and learn directly from HQ.

And we run monthly live marketing calls to help you stay ahead of what’s working right now.

Now we keep a close eye on every possible unknown that could blow up in our face – or worse, our franchisees’ faces.

And listen, this happens to every business owner, no matter the industry.

I’ve seen it happen with big businesses, mom-and-pop businesses, and everyone in between.

Once you start mastering the unknowns in your business, you start mastering yourself, your purpose, and your money.

Talk soon,

Bedros Keuilian

P.S. If you’re looking to open a business without the constant fear of what you don’t know coming back to bite you – and you don’t want your own version of the Franchise Police cracking down on you – fill out an EOI here. 

Find out how Fit Body Boot Camp gives you the systems, the support, and the roadmap to build a profitable business while positively impacting your community. 

Who knows – maybe you’ll be like most of our successful franchise partners with multiple locations across your county and state. 

https://join.fbbcfranchise.com/get-started

I’ve been in this entrepreneurial game for over two decades.

And in that time, I’ve built and sold multiple businesses.

They’ve all been in different industries with different models, with each one having different challenges at every turn.

But every single one of them was built on the same foundation.

It took me years to see it and learning through trial and error, losing millions, getting burned by partners I trusted, and plenty of nights wondering what the hell I was doing wrong.

Eventually I nailed it down to 6 steps.

These 6 steps are simple to understand, but not always easy to execute…

…And when you eventually figure it out and start to run all six…

The business stops being something you’re fighting to keep alive and starts being something that starts adding zeros to your bank account.

What took me years to figure out, I hope takes you two minutes to read.

MY 6-STEP FRAMEWORK FOR BUILDING A BUSINESS THAT LASTS:

STEP 1: SOLVE REAL PROBLEMS

Your business only exists if it solves a problem people will pay to fix.

Trulean is a good example. When the ‘Wuhan flu’ hit and everything was shutting down, there was nothing clean, quality, or effective on the wellness market. 

Everything was either garbage or gimmicky. So we built a wellness shot with quality ingredients, and it sold like gangbusters.

With Fit Body Boot Camp, people wanted the results of personal training but couldn’t afford one-on-one coaching. So we created 30-minute group sessions at a fraction of the cost. 

Find the problem first. Build around that, not around what you think is cool or trendy.

STEP 2: STAND OUT

Once you’ve got the solution, the question becomes: why you?

What makes you different from everyone else solving the same problem?

For Few Will Hunt, it was the message – ‘Everyone wants to eat but FEW WILL HUNT’.

People want the gear and a brand built around people who refuse to be average. 

Find your edge and own it completely. Stop trying to appeal to everyone.

When you’re clear on what makes you different, the right clients or customers don’t shop around – they just choose you.

STEP 3: MASTER MARKETING

A great product sitting in the dark is just an expensive hobby.

Marketing finds the people who want to buy what you built.

With Fit Body Boot Camp, we used the community, member results, and transformation stories. 

Trulean has a killer ad strategy and backend email funnel to keep LTV high. 

Few Will Hunt built through sponsored athletes and partnerships that put the brand in front of the right people.

My coaching business grew through content, speaking, and showing up consistently with value before ever asking for anything.

Get your message in front of the right people and use social proof of people who got results and can vouch for what you do.

Marketing isn’t about being everywhere but being undeniable where it counts.

STEP 4: REINVEST FOR GROWTH

Every business I’ve built, I’ve poured profit back into.

Investing in A-players in my companies, finding better tools, and creating better systems. And most importantly, investing in myself through mentors, masterminds, events, and books.

Your business can only grow as fast as you do. I’ve put serious money into my team and my own development because I know that what comes back is always more than what went in.

STEP 5: BUILD SYSTEMS

Fit Body Boot Camp laid the groundwork for every SOP I’ve ever used.

When we built that business, we had to document everything…

Onboarding, training, operations, and the customer experience. Those systems became the blueprint I’ve carried into every business since.

Systems are what let you stop being the bottleneck. They’re what let you hand things off, scale without chaos, and actually lead instead of just hustle.

Document your workflows and automate what slows you down so that you can build something without always needing to be there.

STEP 6: PLAY THE LONG GAME

I’ve been in this game for over two decades.

Think about what that compounds into.

The businesses that are still standing are the ones built on real relationships, real integrity, and a reason for existing beyond just making money. Every decision you make should be moving you toward that.

Revenue is the score. But the mission is what keeps you in the game long enough to win.

There you have it, my 6-step framework.

Imagine where you’ll be two decades from now if you start running this framework today.

If you want to know where I’m helping other entrepreneurs install this into their business, watch this video.

Talk soon,

Bedros Keuilian

BTW – this is exactly what we work through together inside Scale Syndicate. 

We have monthly calls, quarterly in-person meetups with a room full of 7 and 8-figure entrepreneurs, and face-to-face strategy on how you take over your market. 

If you think your business is ready to scale…

Our next call is coming up soon and I’d love to have you in the room. 

This 3-minute video explains everything.

We’re living in a time when skills have never been easier to acquire.

Every skill you want is available at your fingertips, with just an internet connection and the willingness to learn.

And entrepreneurs today have everything in the palm of their hand to build profitable businesses and scale to 7, 8, even 9 figures.

Podcasts, YouTube tutorials, online courses, ChatGPT – you name it, you can learn it online.

But with all this knowledge at our fingertips…

…why is it that most entrepreneurs still aren’t living their dream life?

Even the ones with high-income skills – copywriting, sales, marketing – still fall short of building a profitable business.

No matter how many skills you learn, they won’t mean jacksh!t if you don’t have the traits to back them up.

Because while skills might just pay the bills…traits build empires.

Your level of success, income, and impact isn’t just tied to what you can do.

It’s connected to who you are.

It’s your traits that ultimately determine your outcome.

I share this with you because I spent the first decade of my entrepreneurial career grinding on skills, learning marketing, sales, systems, and operations, thinking that’s what would take me to the top.

And those skills helped.

But it wasn’t until I developed the traits of a true operator – ruthless clarity, decisive leadership, radical honesty, emotional intelligence, and high standards – that everything changed.

That’s when Fit Body Boot Camp went from a handful of locations to hundreds across the globe.

That’s when I stopped owning a job and started building a legacy.

Here’s the thing about traits though…

They can’t be learned from a YouTube video or a podcast episode.

They have to be installed.

And that’s exactly what we do inside Domination Year.

Over 12 months, I work with you personally to install the traits and systems that took me a decade to develop, so you can operate at the level of a true 8-figure entrepreneur without spending 10 years figuring it out the hard way.

Look, if you’re trying to hit consistent six figure months…

…I will show you how to lay the foundational traits to exceed that six-figure mark with ease.

If you’re sitting at six figures right now, wondering how to hit seven…

…this event will pinpoint the traits you need to focus on.

And if you’re at seven figures and dreaming of that eight…

…I’ll show you the traits for that leap too.

Hell, even if you’re already at eight figures and looking to join that elusive nine club, I’ll show you how I did it personally and how you can too.

I’ll share the 2.0 traits that took me a decade to develop in order to operate a $200M/year organization. But what took me a decade to develop will take you 12 months or less.

And just like everything I do, we have a strict policy on who’s a good fit for Domination Year, because this only works if you’re serious about building.

If you’re ready to stop grinding on business, focusing on skills, and start building the traits that create empires, let’s talk.

Apply for Domination Year here

Talk soon,

Bedros Keuilian

P.S. Skills pay the bills. Traits build empires. If you’re ready to install the traits that took me a decade to develop in a fraction of the time, Domination Year is where it starts.

There was a time when I was convinced that building successful businesses could be done all by my-damn-self.

That was a BIG mistake.

And it’s a mistake I see entrepreneurs making every single day.

Because when you have the “I’ll figure it out alone” mentality, you eventually walk down an anxiety-driven, cold, and lonely path.

Grinding in isolation. Making the same mistakes other people already solved. Leaving money on the table because you don’t know what you don’t know.

This is why so many entrepreneurs plateau right before their next level of growth.

See, the game of entrepreneurship was never designed to be played on single-player.

Since the dawn of time, we’ve thrived as tribes, strategizing together and executing plans to take down the saber-toothed tiger. So our brains are hardwired to:

• Hunt together
• Gather together
• Build together

The modern jungle of entrepreneurship is no different.

You can only get so far alone before you need a tribe to help you level up.

I share this with you because the biggest breakthroughs in my career didn’t happen when I was grinding alone at my desk at 2am.

They happened in rooms.

Rooms full of entrepreneurs who were building bigger, thinking differently, and willing to share exactly what was working in their businesses.

One conversation changed my pricing model. Another introduced me to a partner who helped me scale a company faster than I could have alone. Another saved me from making a $500K mistake.

That’s why I created Scale Syndicate.

Not just another mastermind where you sit and listen to someone talk at you for two days.

Scale Syndicate is where serious entrepreneurs come together monthly on Zoom and quarterly in person – because the best way to learn and plan is face to face.

And I’ve personally watched members strike deals with each other, leverage each other’s audiences, and conquer their industries together.

Because iron sharpens iron. And the right room changes everything.

But we don’t accept just anyone.

We have a strict policy on who’s a good fit because we want to make sure every single person in the room is hungry, driven, and committed to winning.

Our next call is coming up soon.

If you’re done playing business on single-player mode and ready to find your tribe, apply for Scale Syndicate here.

Hope to see you on the next call.

Talk soon,

Bedros Keuilian

P.S. Success doesn’t come from isolation. It thrives from shared struggle, shared victories, and shared growth. The next meetup is coming up fast – don’t miss it. 

https://apply.bedroskeuilian.com/scale-syndicate

In my 51 years of life, I’m proud of many things I’ve created and accomplished.

I’ve built multiple 8 and 9-figure companies. I’ve helped thousands of entrepreneurs scale their businesses. I’ve spoken on stages around the world.

But my proudest accomplishment? Being a great father to my two kids.

Make no mistake about it – parenting is tougher than any business I’ve ever scaled.

But it’s also the most rewarding job I’ll ever do.

And I figured out early that being a great Dad has nothing to do with being your son’s best friend or giving him tons of “stuff.”

Material things don’t matter.

What matters is teaching him the lessons that turn boys into men.

I share this with you because most fathers don’t know what to teach their sons. They think if they’re just “present” and “supportive,” that’s enough.

It’s not.

Your son doesn’t need a dad who is soft or harsh.

He needs a dad who is calm, strong, consistent, present – and shows him what a formidable man looks like.

HERE ARE THE 5 LESSONS I’VE LEARNED THAT SEPARATE BOYS WHO BECOME GOOD MEN FROM BOYS WHO STAY LOST:

1. STRUCTURE COMES BEFORE FREEDOM

A boy doesn’t need self-expression first. He needs structure.

Teach him to wake up on time. Keep his room clean. Finish what he starts.

Freedom without structure produces chaos. And chaos produces weak men.

2. COMPETENCE BUILDS CONFIDENCE

Confidence isn’t a gift you give your son. It’s a byproduct of doing hard things.

Praise effort, not identity. Let him struggle without rescuing him.

A boy who can do hard things doesn’t need constant reassurance.

3. STRENGTH IS A MORAL OBLIGATION

A dangerous man who tempers his anger is safer than a weak man pretending to be kind.

Teach your son how to lift. Play sports. Train in combatives.

Show him that aggression must be channeled and controlled – not suppressed.

4. RESPONSIBILITY IS THE CURE FOR AIMLESSNESS

Boys need weight on their shoulders.

Weekly chores. Consequences for their actions. People or tasks that depend on him.

Nothing matures a boy faster than having responsibility and being needed.

Purpose is found where responsibility is accepted.

5. YOUR EXAMPLE MATTERS MORE THAN YOUR WORDS

Your son is not listening to what you say. He’s watching who you are.

How you treat his mother. 

How you handle anger. 

How you show up when things get hard.

Dad, you can’t outsource this. You’re the curriculum.

Years from now, your son will talk about you to his kids.

What will he say?

He won’t remember the expensive Christmas gifts or how much you spent on vacations.

He’ll remember how you showed up. How you taught him to be a man. 

How you built him into someone who can stand alone, protect others, accept responsibility, act with restraint, and endure hardship without bitterness.

That’s what turns boys into good men.

Men who become assets to their families, their communities, and themselves.

This is your job, Dad. Not the school system’s. Not society’s. Yours.

And in case no one told you, you’re doing a great job.

Keep up the great work,

Bedros Keuilian

P.S. The next Squire Program is coming up soon. Bring your son for a one-day father-son adventure where you’ll teach him these lessons through action, not lectures. 

This one minute video explains everything.

A few years ago I achieved a huge milestone and purchased a beautiful two-story building with big office space.

It was going to serve as the new Fit Body Boot Camp HQ.

The only problem was it was across the street from the Chino State Prison.

Not a good look when welcoming new franchise partners or my coaching clients come to visit.

Talk about a dumb way to spend $1.1 million!

Regardless of my oversight, I had signed the deal on the building so I decided to keep the building and convert it into my badass personal gym – BK Strength.

But here’s the thing…

That prison across the street from my gym has become a daily reminder that freedom isn’t just about physically walking free – it’s a state of mind.

And let me tell you something…

Some people walk free but are still more shackled than those men behind bars.

I share this with you because the sad reality is you might be one of them.

Here’s what I mean…

Just because you’re walking around with nice clothes, driving a nice car, and living in a big house doesn’t mean you’re free.

In fact, you might be more trapped than ever.

Those golden handcuffs – your high-paying job, your benefits, your 401k – they’re keeping you chained to a life that looks good on the outside but feels empty on the inside.

I know this because I was once in your shoes. The year was 2002 and I was making $150K a year as the regional manager for a personal training company.

But the truth is you’re not free if:

• You’re missing your kids’ sports games due to work
• You’re constantly stressed about hitting someone else’s targets
• You’re wondering if your raise will be enough to cover inflation this year
• You’re working your butt off making someone else’s dreams come true
• You’re trading your life for a paycheck, hoping you’ll have enough saved by 65 to finally start “living”

That’s not freedom. That’s not the American Dream.

The REAL American Dream is about true freedom – financial AND time freedom.

And it’s about doing something that gives you a REAL sense of purpose and meaning.

It’s about waking up excited to start your day, knowing you’re making a real impact in people’s lives.

The good news is that my team and I have a way to get you to your American Dream.

On February 17th at 5pm PST, we’re hosting a FREE virtual Fit Body Discovery Day to show you the PROVEN blueprint on how to break free from those golden handcuffs and build your REAL American Dream by opening up a Fit Body Boot Camp fitness facility that gives you purpose AND profits.

Click here to register before spots fill up

This webinar is an hour, it’s completely free and could be the moment you look back years from now and say, “That’s when everything changed.”

Remember, the shackles holding you back are only as strong as you allow them to be.

If you’re anything like I was in 2002, this could be your 2026 moment where you decide to break free.

Talk soon,

Bedros Keuilian

P.S. I have a special announcement for those who attend. Plus, I’ll be bringing on two franchise partners who are absolutely crushing it. You’ll be able to ask them directly how you can replicate their success when you open your Fit Body location.

Register for the Fit Body Boot Camp free Discovery Day on February 17th.

I remember when I was a personal trainer at LA Fitness making $12.50 an hour.

I’d train clients back-to-back, sometimes 10-12 sessions a day. I was grinding my ass off.

But there was a cap. 

I could only train so many people because I could only work so many hours.

So I stayed stuck. Working harder and making around the same money.

Until I figured out a different approach.

I share this with you because adding a 30% increase to your business doesn’t require working more hours or gambling with your pricing.

You make small, strategic tweaks in 3 specific areas. Each tweak adds 10%. 

Together, they compound into a 30% raise.

Here’s how it works.

There are 3 main levers you can pull inside your business to maximize profits. 

Those are:

• Lead quality
• Close rate
• Price

So with this in mind, all you need to do is get 10% better in these 3 areas to add 30% more profits to your business.

LEVER 1 – LEAD QUALITY (10% better leads)

If you want to attract better leads then tweak your messaging, your offer, and where you’re marketing. 

Find a better hook for your ads, tighten up your copy, and sharpen your offer to boost your marketing efforts by 10%.

LEVER 2 – CLOSE RATE (10% better conversions)

Learn to deliver a better pitch and get better at overcoming objections. 

One or two tweaks to your sales process gets you there.

LEVER 3 – PRICE (10% increase)

What if you charged just 10% more?

Let’s say you charge $100. An extra $10 is very much justifiable. Don’t you agree?

A lot of the time, this small increase won’t even be noticed. But focus on getting clients into larger packages or closing bigger deals – where you’re not only giving the client more value, but you’re also bringing in more cash.

The right clients won’t blink. The wrong clients (the ones who were going to quit anyway) will filter themselves out.

So if you get 10% more out of your lead quality, 10% better in your close rate, and charge 10% more…

BAM!

You got yourself a 30% increase! In profits, NOT just revenue.

In fact, I use this exact playbook with my coaching clients. And it works like gangbusters for my Domination Year Healthcare clients. A lot of them focus on just one of these tweaks and almost always see an immediate increase in profit.

You can see some of their wins here.

It’s simple to understand if you know which levers inside your business to focus on. But it’s not always easy to implement on your own.

The problem I see that entrepreneurs make is that they ONLY focus on one area, and that’s usually marketing.

Look, it’s nearly impossible to get a 30% bump in marketing alone. But you can get a 10% bump in lead quality, sales conversion, and price point.

Here’s what to do next…

Pick one of the 3 areas and attack it until you get your 10% increase. And then do the same for the other two areas until you hit the 30% increase.

And if you want help installing these 3 levers into your business so you can scale without the chaos, that’s exactly what we do in Domination Year for Healthcare Professionals.

I work with you personally to optimize your lead generation, sales process, and pricing so you can build a business that actually pays you what you’re worth.

Apply for Domination Year Healthcare here.

Talk soon,

Bedros Keuilian

I was prepping for an in-person meeting with one of my $100K Domination Year clients earlier today.

Now, before we get into the War Room (that’s what I call the conference room at HQ), I always send a voice note, text, or email asking them to set their goals for the session.

Why? Because by the time we’re done, the whiteboard in the War Room is going to be filled with the exact game plan for how we’re going to achieve those goals in their business.

As I wrote this email, I thought this would be good to share.

So with my client’s permission, I thought…why not share what I sent to him about dominating 2026.

Hopefully you can take $100K worth of gold nuggets and install them in your business.

Here’s what I sent:

—————-

We’re meeting on Wednesday, and I want to make sure we hit the ground running.

Since you’ve been with me, we’ve made sure to rack up as many points in the win column as possible.

It’s been nothing short of amazing seeing you and your business grow, but that’s now in the past.

The wins you collected last year don’t matter anymore.

The mistakes you made last year don’t matter anymore.

What matters right now is what you’re gonna do in 2026.

So the question we must keep asking ourselves is…

How can I make 2026 my most profitable year yet?

Think hard and deep about this before Wednesday.

Here are a few things to spark some creative profit-creating ideas:

• Raise your prices
• Automate your follow-up with emails or text messages
• Leverage your personal brand even further
• Fix your customer retention
• Create a high ticket program so you’re no longer trading time for money
• Document your SOPs
• Find the gap competitors are ignoring
• Identify your biggest bottleneck – leads, conversions, or operations?

I could go on and on, and I’m confident you’re more than capable of figuring out one or two needle movers to make 2026 a year to remember.

Here’s one profit-lever I focus on every year.

Expanding my network.

Your network is your net worth.

I’ll preach this until the day I die.

Your network is the BIGGEST leverage point to skyrocketing the level of income you bring in.

This is why I go out of my way to build relationships with amazing people – entrepreneurs, investors, operators who are crushing it in their industries.

I know you already have some of killers in your rolodex since I’ve made introductions, but it’s something to think about adding more individuals in 2026.

Each relationship I’ve made has skyrocketed the quality of my life in one way or another. And I made it my top priority to do the same for them too.

If you don’t have a list of people you want to build a relationship with, make one now.

If I know them, I’ll make an intro so you can make 2026 your most profitable year yet.

Let me know what your goals are so we can hit the ground running when we meet in the War Room on Wednesday.

As always if you need anything before we meet, reach out to Joan, and she’ll get you squared away!

Bedros

—————-

BTW…If you want this level of strategic coaching… 

.,..the kind where we map out your entire year on a whiteboard and I personally introduce you to the right people in my Rolodex – a few spots just opened up in Scale Syndicate.

You’ll get monthly calls with me, access to our Plug-and-Profit Assets (funnels, SOPs, systems that I personally use in my businesses), and a network of entrepreneurs who are building 7, 8, and 9-figure businesses.

Our next in-person meetup is in June at my HQ in Southern California. But you’ll be getting monthly calls, trainings, and access to the group and me before then.

By then, you’ll have been breaking bread digitally with this group for months. When June comes, we’ll meet in person in the downstairs ‘War Room’ and map out exactly how you’re going to scale the next 6 months to a higher level.

Apply for Scale Syndicate here.

Talk soon,

Bedros Keuilian

Every entrepreneur makes mistakes.

I’ve made plenty over the years.

But there’s one mistake I see over and over again…

…and it’s costing business owners thousands of dollars every month.

They focus all their energy on getting new customers through the front door…

…while leaving the back door wide open.

Customers walk in. Look around. Then walk right out the back door.

It’s a revolving door and you’re BLEEDING money.

They think: 

“I just need more traffic. More ads. More customers walking through the door.”

I share this with you because new sales aren’t your business’s lifeblood.

Customer retention is.

A business that doesn’t retain customers is always in emergency mode.

Smart business owners know better.

Yes, it costs money to retain a customer.

BUT IT COSTS WAY MORE TO FIND A NEW ONE.

A returning customer already knows, likes, and trusts you.

That means they’re more likely to buy again. They require less marketing, which means higher profits.

And if they’re happy with you? They refer more people your way.

I’ve always found that retention is the byproduct of a happy customer.

And happy customers come from delivering real results.

When you go all in on providing world-class service, your business doesn’t just survive.

It thrives.

We’ve nailed this down at Fit Body Boot Camp.

Our retention rates are through the roof because we’re obsessed with delivering results for our members. With everything designed to keep people from slipping through the back door because they’re actually getting what they paid for.

And because of that, our franchise owners aren’t constantly scrambling for new customers.

They’re building stable, predictable, and profitable businesses.

The back door is plugged up. Customers aren’t walking out. They’re staying, referring, and building long-term value.

If you’ve ever thought about opening a business without the constant stress of chasing new sales…

…without having to worry about where your next customer is coming from…

…maybe it’s time to look into opening a Fit Body Boot Camp.

We’re expanding. And with the initiatives we have in place, I have no doubt we’re heading into a record-breaking year.

Check if there’s a territory available in your area here

Talk soon,

Bedros Keuilian

P.S. Most businesses are revolving doors – customers in, customers out. Fit Body Boot Camp closes the back door. 

Learn more about franchise opportunities here

Here’s what’s interesting about politics.

When one side is in power, they’ll tell you everything is great. The economy’s booming, jobs are up, and America’s winning.

The other side? They’ll scream about how everything’s falling apart. It’s doom and gloom about the recession coming, unemployment is up, and the American dream is over.

Then their guy swaps seats in the Oval Office, and suddenly they reverse their talking points.

Regardless of which side you’re on, there’s something you’re experiencing right now in your business…

…and probably feeling in your bank account.

You see, it doesn’t take a rocket scientist to see that the economy is struggling.

And we’re either already in a recession or heading straight into one.

Looking at early Q1 of 2026, it’s shaping up to be one of the weakest quarters for consumer confidence in years.

Credit card debt at all-time highs. Inflation still climbing. 

Just last week the stock market dipped 900 points in one day.

And if you’re an entrepreneur, you’re watching your sales drop and your revenue shrink.

But here’s the thing…

It’s NOT all bad news.

When the economy tanks, there’s ALWAYS opportunity for those smart enough to see it.

The problem is that most struggling business owners keep running their business the exact same way they always have.

And that’s a death sentence in any economy.

I’ve been through this twice before. 

Scaled Fit Body Boot Camp through the 2008 housing crash and grew my companies through the pandemic lockdowns.

I can tell you from firsthand experience that there is ALWAYS hidden opportunity during downturns.

BUT YOU HAVE TO KNOW WHERE TO LOOK.

Most entrepreneurs hope things will magically get better if they just keep doing what they’ve always done.

That’s rarely what happens.

The way you marketed and sold in 2023 when money was flowing? That doesn’t work now.

When consumer confidence drops and wallets tighten, you need a different playbook.

The businesses that refuse to adapt? They’re bleeding sales, shrinking profits, and soon enough, they’re shutting down.

I don’t want that to be you.

I share this with you because with all my Domination Year coaching clients, this is exactly what we’re working on right now.

Finding the hidden opportunities, making the pivots, and taking advantage while everyone else is panicking.

Because here’s what most people don’t understand…

…money doesn’t disappear during recessions. It just changes hands.

Your job as a leader is to figure out who has the money now and how you need to shift your offer, your process, or your business model to get it.

That’s the pivot.

But the thing you can’t do…

The thing you should NOT do…

…is keep running the same playbook hoping it suddenly starts working again.

That almost never happens.

You need to spot the opportunity in this new economy and make the pivots that get your business back to growth and profitability.

That’s your job as the founder and leader.

And if you want me to help you install the systems and processes so economic downturns don’t destroy your revenue, that’s exactly what we do in Domination Year.

I work with you personally to find those hidden opportunities, make the right pivots, and scale your business faster – no matter what’s happening in the broader economy.

If you’re already doing $150K+ per year and you’re ready to take control of your growth in 2026, let’s talk.

This video will explain how we can work together.

Look forward to working with you,

Bedros Keuilian