Category: Blog Posts

The Pandemic Of Weak Men Continues

There’s going to be another pandemic…

…it’s already been happening, only now it’s spreading further and faster!

And like COVID, it started out small. But now it’s getting bigger and bigger.

In the past few months, it’s spread like wildfire.

It’s consuming everything in sight.

Infecting anyone who gets near it.

What is this new pandemic?

It’s the weakening of men. 

It’s the inner-bitch pandemic.

Here are the symptoms:

  • Bitching 
  • Complaining
  • Losing your killer instincts
  • Feeling like a victim
  • Constant anxiety
  • Feeling depressed 
  • Getting fatter and deconditioned 
  • Being broke and in debt

These symptoms are super contagious.

The more you allow yourself to wallow in them the weaker you get.

Soon you start finding other weak people to surround yourself with. 

Misery loves company and you’re getting miserable, man. 

This infection will make you feel and act like a victim!

You’ll bitch and complain about what’s happening, and how it caused you to fail.

This will then attract other people infected by the inner-bitch pandemic. 

You soon become a magnet for the weak. 

Then all of you will huddle together and bitch and complain about everything.

You’ll talk about your past and how things were better back then. 

You’ll complain about your wife and her shortcomings. 

You’ll complain about your business or your career. 

You’ll complain about the government and the politicians. 

But you know what you won’t complain about?

The one thing that’s holding you back from being a strong, confident, and capable man. 


The cure to the inner-bitch pandemic is realizing that YOU are the one who’s making you weak.

It took me years to realize this.

And I don’t want you to make the same mistakes I have.

So here’s what you need to do.

Harden up. 

Commit to building a strong mind. 

Commit to building a strong body. 

Commit to your goals and dreams. 

Stop quitting. 

Own up to your failures.

Own up to your excuses.

Own up to your shortcomings and make them your strengths. 

The way you get rid of the inner-bitch is to confront the things that are keeping you weak! 

Face it head-on.

And force yourself to MAN UP!

When you do this, your life will change forever.

To your success,


PS. If you’re really ready to harden up here how you can kill your inner weakness AND get coaching from me => The Project

How to Succeed In Business and In Life – EVEN NOW

The problems that most people have right now will not go away.

Covid will not go away.

The election bullshit will not go away.

The economic downturn will not go away.

They will still be there… at least for a while longer.

And they’ll be there for the next election if you don’t listen to what I’m about to say next.

Let’s take the election as an example…

The election doesn’t dictate your success.

YES, I worry about our country.

YES, I worry about the erosion of our rights.

YES, I worry about the future of our nation.

BUT, I know I’m in control of a LOT more things that will impact me and my family than any president will ever be.

Here are the facts…

Whoever is the president won’t make you an “overnight” success or a failure.

The person who can make that happen is YOU.

This election is a distraction.

It’s a distraction for your business.

Your family.

And your goals.

I share this with you because people can’t stop talking about it.

Biden this.

Trump that.

Enough with this sh!t.

I’ve made millions under Obama.

I’ve made millions under Trump.

And if Biden gets into office, I’ll make millions there, too.

So can you.

Regardless of who’s ass is sitting in the White House, your success is up to you.

It’s YOUR responsibility.

Want to make more money and give yourself and family a better life?

Then consider opening up a Fit Body Boot Camp studio in your town – fitness is recession-proof and Fit Body Boot Camp studios create recurring and predictable income.

People will always need to exercise and want the help of professionals to keep them fit and healthy.

Don’t let an election take you away from your goals

If you already have a business, figure out how you can create multiple revenue streams.

Right now is the time to focus on the things you can control… your health, your mindset, and your money.

Focus on closing out the year strong… and then take that momentum into 2021.

Because while you focus on the election…

Many others are focusing on their business and future.

I’m focused on building my empire, not the election.

Consider this your WAKE UP call.

Focus on your goals and the things that YOU can control and not the election.

Talk soon,


PS. Get more info on owning a Fit Body Boot Camp gym here.

Why So Many Businesses Are Failing Right Now

Gold’s Gym. Hertz. GNC. Soup Plantation, Etc…

Have filed for bankruptcy.

And they’re not the only ones.

Thousands of small businesses have filed too.

Why did this happen? The answer will surprise you.

It’s not because of the pandemic or stupid government officials.

This happened because of the decisions these companies made.

The leaders of these companies took too long to make their decisions.

As leaders, we really only have one job.

It’s to make quick and effective decisions.

Right now, the reason why we’re in the sh!t storm we’re in is because people are freezing up when it’s time to make a decision.

They act like a deer in headlights when it’s time to decide whether to go left or right.

And like the deer who freezes up when a car is coming at them, they get slaughtered.

I don’t want that to happen to you so…

Here’s the strategy behind making quick and effective decisions.

It’s called the 40/70 Rule.

It’s something that General Colin Powell talks about in his book.

Let me explain how it works:

Don’t make a decision with less than 40% of the info. And if you wait to get 70% or more information, you took too long.

In other words, if you WAIT to have 100% of the information you need to make a decision, then it’s likely going to be over for you.

This 40/70 rule is what separates the pros from the amateurs.

And it will save your ass…

Especially during these chaotic times.

The 40/70 Rule can be used on everything. The key here is to learn to make fast decisions and know how to pivot if a decision was a poor one.

That’s how successful leaders seem to always win.

I used the 40/70 Rule on Fit Body Boot Camp.

We transitioned our entire franchise from in-person to online in 3 days.

I did this with only 40% of the info.

If I had waited to get 70% or more info, I might have joined the “Bankruptcy Club” we talked about earlier.

I share this with you because I’m seeing too many entrepreneurs struggling with this.

And it’s costing them their companies and peace of mind.

Here’s how you can start making quicker decisions ASAP:

Like a muscle, it gets strong the more you use it. Right now, your “Decision Muscle” is weak.

To make it stronger, you need to use it more.

Your “Decision Making Muscle” will get stronger by making quick decisions on small things.

Like the shorts or shirt, you wear tomorrow.

Or what to eat for dinner tonight.

Do this for 30 days, and you’ll see the difference in your life and business.

You’ll solve problems quicker…

You’ll be an effective leader…

And build your empire faster.

Talk soon,


PS. Listen, leadership is something anyone can build. I teach you how in my book Man Up (which you can get free from here)

My Thoughts On The Election

So far riots and protests have broken out.

This is not a surprise because this happened with the last election.

Our nation is more divided than ever.

The media made sure of it.

CNN said Trump was a racist and will destroy the country.

Fox News said Biden is corrupt and will sell America’s soul to communist China.

My phone has text messages flying in left and right about the election and what I’m going to do.

To be honest, I’m going to keep doing what I’m doing.

Help people live healthier and more fulfilling lives.

Look, the election will happen and we’ll all vote for who we feel will best lead our country.

But for the most part who wins and what they really do once in power is out of my control but…

What’s in my control is how I treat others.

Because we’re divided right now, everyone is being an @sshole to each other.

So here’s my message and response to the election:

Be kind.

It costs $0 and is super valuable at the same time.

Kindness is what will help heal the nation we all love. It will help glue back the wide gap between us.

Remember, it costs you exactly NOTHING to be kind to others. Yet the return on investment is tenfold.

Talk soon,


PS. If you’re worried about what will happen to you and your family if the other guy wins… just remember this: YOU have more control of your mindset, thoughts, actions, income, health, and relationship than some dude in the oval office. YOU are the president of your life. Step up and act like it.

How to Grow Your Business Even FASTER in 2021

This weekend we hosted the Empire Mastermind at my HQ and for two days we poured into a bunch of impact-driven entrepreneurs who want to grow their businesses even faster!

We shared new strategies for lead generation and ways to differentiate your business from the competitors so that they can attract more clients and customers.

We also shared strategies on how to scale a business faster by getting influential people to talk about your product or service for free.

One of my favorite parts about these mastermind meetups is the hot seat sessions. This is where you tell me your most pressing business challenge or opportunity and I give you my strategy to overcome the challenge or exploit the opportunity.

My clients got a TON out of this meetup.

Here are 3 BIG takeaways from the Empire Mastermind I want to share with you today that I think will really help you set the foundation so that you can scale your growth and income even faster.

So pay close attention to what I’m about to tell you…

Because these 3 lessons will help you dominate these chaotic times:

1. We’ve Had 10 Years Of Growth Packed Into 1 Year

This year forced us to grow… and if you can’t keep up with the growth, you’re left behind.

Not just in business, but in life.

I feel 10 years older by way of wisdom and ability to handle more s#it, and I’m certain you do too.

The challenges we’ve faced this year are unlike anything the world has experienced before.

Our emotional resilience gets tested every day.

And if you can get through this time, it will set you up for future success.

But make no mistake about it… this doesn’t end with 2020.

And one of the things I shared with the entrepreneurs at the Empire Mastermind was that this is a marathon and not a sprint.

It will go into 2021 and expect it and don’t let your guard down thinking that this all ends in 2020.

The next lesson will help you not have your knees buckles when you get punched in the face with challenges.

2. You Need To Workout Your “Adversity Muscles”

Too many people skipped out on training their “Adversity Muscles,” and it’s why so many entrepreneurs have closed down shop.

Your “Adversity Muscles” are like the muscles you build at the gym.

Now here’s the thing about “Adversity Muscles” you can’t see them, but they’re there and if you’ve let yourself stay soft then you probably felt the COVID chaos in your business and in your life a LOT more.

So train your adversity muscles.

The only way to build your “Adversity Muscles” is to do hard things until you get used to like them.

Wake up early. Workout. Eat healthily. Go register for a marathon, train for it, and run it.

Doing hard things trains your “Adversity Muscles” and makes you mentally and emotionally tough when the sh!t hits the fan.

And remember this, it’s never too late to train them.

If you’re a man and you want to level up in this area very quickly then come join us for the next Project Class – it WILL change your life and business!

Now let’s move on to the next big lesson.

This lesson had everyone taking notes like crazy.

So pay close attention.

3. Dominate The Leadership Space

You can’t build an empire dominating the Real Estate, Fitness, or any industry without being a strong leader.

The only way to build an empire is to dominate leadership first.

It’s how I’m able to run and grow several businesses and not feel an ounce of burnout.

Let me explain how.

I’ve put leaders in place to lead my companies. They lead the teams. And these leaders report to me.

This allows me to see the bigger picture. It removes me from the business, so I can focus on the big needle movers.

This is what you need to do if you want to build an empire:

With this formula, I’m able to grow and scale my multiple companies quickly.

Building an empire is easy if you have the right leadership. Your only limitation is your leadership and your ability to develop or find new leaders.

Use these 3 empire-building lessons to dominate in business and in life.

If you use these 3 lessons, it can help you have freedom only a select few can experience.

Generational wealth.

And impact.

Talk soon,


PS. The Empire Mastermind is full for the next 12 months. However, I’m looking for two more private coaching clients who want to work one on one with me so I can help you scale your business even faster, with higher profits like I’ve done with these entrepreneurs in my Domination Year Mentorship Program.

The Legacy of a Man

In the Project, we have an evolution called “the dash”.

This evolution involves digging yourself a shallow grave in an undisclosed area by the Chino State Prison at two o’clock in the morning…

…and then getting into a body bag that’s placed in that grave, zipping it closed and listening to me give your eulogy.

Now, the eulogy I give is a brutally honest one that highlights your shortcomings, false starts, and the lies you’ve told yourself and others throughout your life.

After some time of reflection, we unzip the body bags and let you out.

Then we spend the next hour or so journaling what you experienced in the body bag and then we go into a writing session where you write your final eulogy… in other words how you plan to live your life from this day forward.

As you might imagine this is a VERY powerful experience and the men who have gone through it have literally changed and leveled up in all four major areas of life: faith, family, fitness, and finances.

I want to do an exercise with you right now.

If you have a son this might speak to you…

Imagine getting the email below from your son when you’re in your 50’s.


Hey dad, I’m in a bad place right now and need to tell you what’s on my heart…

I see the people I follow on social media as Father Figures instead of you.

They’ve taught me things I wish YOU taught me.

I wish you taught me how to be a man.

I don’t know how to be one.

I’m lost, and I don’t know what to do about it.

I feel so insecure around other men.

I feel like a fraud.

I wish you taught me that I don’t need others’ approval.

I can’t do anything without seeking validation from others.

I base my self-worth on the validation they give me. And it’s not a lot.

I wish you taught me about women.

My dating life is in the gutter.

Because I’m not confident, I’m Mr. Nice Guy.

I’m always a friend, and I don’t know how to get out of the friendzone.

And I don’t know how to treat women properly. I wish you took the time to show me this, or I wouldn’t always feel alone.

I wish you taught me to fight and to defend myself.

If you had, then maybe I wouldn’t have all these passive-aggressive energies where I feel like I’m constantly exploding inside all while trying to maintain cool composure.

I don’t want to get into fights. But I know if I got into one I don’t know how to defend myself or anyone I’m with.

I suppose what I’m really asking for dad is that I wish you taught me how to be confident.

I wish you taught me how important my health is.

I’m embarrassed to take my shirt off. I’m overweight, and I eat out all the time.

I don’t know how to eat healthily.

My relationship with food is horrible. I use it to cope with my emotions.

I’m ashamed of the way I look because of my man boobs and gut.

I know I’m not healthy, but I don’t know what else to do. Sometimes I feel like I do this to punish myself… or really, maybe you.

Dad, I wish you would have taught me these things.

Your Son


If you’re a man and this speaks to you then you might want to go here and learn more about the Project.

Nothing changes until something changes.

How To Hire Great Employees

I was guilty of this and it was ruining my business and it’s probably doing the same for yours, too.

The stupidest thing we can do as entrepreneurs is to hire employees based on their skills and resume.


It was only a decade after going into business that I learned the secret to hiring employees.

Check to see if they have light behind their eyes.

I’ll explain what I mean in a second because this will help make your impact and bank account bigger. A LOT BIGGER.

I often get asked this question: What’s the quickest way to replace the cropdusters employees I have with fighter jets quality team members?

This is a great question, and it took me nearly a decade to figure out the Fighter Jet Team Building Formula.

This formula is very simple in actuality.

Because of this formula, I’m able to run 7 businesses, keep my sanity, fitness, and time freedom all in order.

Here it is:

Find people who have light behind their eyes, develop them, and keep investing in their personal and professional growth.

You can’t teach someone to have the light behind their eyes.


A person with confidence.

A person with urgency.

A person who can make and keep eye contact.

A person with enthusiasm.

A person who can hold a comfortable conversation.

A person with agency.

Look, a resume is going to tell you about their education and work history. It’s even going to tell you about their skill sets.

What a resume is NOT going to tell you is if this person can problem-solve through a difficult challenge.

Or if they have attention to detail.

Or if they are strong communicators.

Or if they have emotional resilience and mental toughness.

Or if they’re willing to learn new things and adjust to change.

All these things are far more valuable to a growing organization than their education, work history, and skillsets.

You give me someone with light behind their eyes and I’ll teach them the skills and abilities to get the job done and get it done right.

And this light can be for accounting, sales, copywriting, human resources, videography, web development, marketing, and even leadership positions.

It doesn’t matter what it is, but if you can find someone who has the light behind their eyes, hire them, and develop them.

You can’t develop the light, but if they have the light you can develop their skills and mindset.

With your team being full of fighter jets, you can make more money while working less and while making a bigger impact on the world.

Use the Fighter Jet Team Building Formula and let me know how it transforms your life and business.

Talk soon,


PS. In my book Man Up, I teach you how to transform yourself and your team into peak performers. In fact, I dedicate two chapters to building a high-performance team. Get your free copy of Man Up Here and start building a better team.

Profits and Productivity

If you’re an entrepreneur and if you’re really driven to succeed then you know that these two things matter a LOT in our world.

Profits and productivity.

Profits give you the lifestyle that you want, pay for your team of employees, and allow you to donate to the causes and charities that you believe in.

Productivity helps you get the most out of life and your day to day goals.

So here’s a list of 10 things I do to increase profits and productivity in my business and life.

1) Market and sell like a pro. Not enough people focus on dialing in their marketing and sales skills at the highest level.

2) Build a great team that can help you multiply your efforts and time collapse success.

3) Dial-in your leadership so that you’re clear on your vision, goals, communication, and day to day actions.

4) Exercise your body, eat clean, and avoid sugar and alcohol and read a few pages of personal development books daily.

5) Get consistent sleep, stay well hydrated, and use supplements like this to avoid getting sick.

6) Have a strong morning routine that sets you up to win your day.

7) Don’t over-consume social media. It’s a massive time waster and killer of productivity.

8) Create multiple income streams in your space and solve other problems that your customers have.

9) Don’t waste time doing work that you can pay someone else $20/hour to do it for you. Focus your energy on the high-level work that ONLY you can do and delegate everything else.

10) Treat yourself like an athlete. Your “sport” is your business so train to be the best at it. Keep your body lean, your diet clean, your mind sharp and your immune system healthy.

Here’s what I drink twice a day to avoid getting sick so that I can be massively productive.

Talk soon,


Happiness Is An Inside Job

I thought I had reached the pinnacle of happiness owning the car I’ve been dreaming of owning since I was a teenager, but in reality, I still felt empty inside.

Like most people today, they think material things will make them happy. And I’m going to tell you how to be happy even if you live in a cardboard box.

Not that I want you to live in a cardboard box.

Prepare to write this down.

Your happiness shouldn’t be tied to how much money you make, or what you own. Your happiness should be tied to how grateful you feel on the daily…

…because happiness is an inside job.

Let me explain why being grateful will make you happy.

Gratitude is the most powerful emotion because it rewires your brain to be happier and more optimistic.

Even Harvard University recognizes how powerful it is. They say gratitude helps people feel more positive, improve their health, deal with adversity, sleep better, build strong relationships, and improve their appearance.

Notice how Harvard didn’t say driving a nice car, owning a mansion, or having a 7-figure business would make you happy.

Listen, all those possessions are great and I want that for you and more… However, I know plenty of people who have the money and stuff, and they’re miserable.

To rewire your brain to be happier, use my 2 min morning routine:

1. Think of 3 people you’re grateful for.
2. Send a text saying you’re grateful for them.


This daily 2-min routine will restructure your brain to be happier and more optimistic.

And when you do that you will enjoy the life you have now… And you’ll enjoy the millions of dollars you’ll have in the future.

Talk soon,


PS. If you’d like me to speak at your event or seminar here’s where you can get more info. I’m looking to do a couple more speaking events this year for the right audience.

Losers Exposed

Dude, why are so many people losers?

I don’t get it.

I feel like this COVID thing really exposed the number of losers around us… the quitters, the doubters, and those who only do well when things are going their way.


I knew they were out there, but I wasn’t expecting this much.

The outbreak is exposing them more and more.

This may sound harsh, but I don’t beat around the bush and the reason I’m bringing this up is to start a VERY important conversation.

I asked my Navy SEAL friend Ray Care the same question, and this is what he said to me that sent chills down my spine.

“You don’t rise to the occasion … you sink to the level of your training.”

Read that again and then write it down.

Ray is speaking the TRUTH.

If you haven’t trained yourself to deal with serious adversity…

If you haven’t put yourself through hardship…

If you haven’t gotten comfortable in being uncomfortable for long stretches then times like now are wreaking havoc on you!

This is why you must do hard things… and stop b!tching about the struggle.

The struggle is a gift.

It’s our training for even harder things to come.

It’s preparing you for when sh!t really hits the fan.

Doing hard things and struggling separates the winners from the losers.

And listen, if you think reading about doing hard things…. and reading about grit and discipline is going to make you hard, you’re going to be in for a BIG surprise when things get hard.

ONLY doing hard things will make you hard and bulletproof when things really hit the fan in the coming months.

Losers are soft (in mind, body, and inaction).

Winners on the other hand intentionally do hard things in order to keep their mind and body hard.

Winner’s don’t hit snooze.

Winner’s put themselves in uncomfortable situations.

Winner’s stay disciplined.

Winner’s work on their leadership.

Winners train hard and go the extra mile.

And that’s why winners win!

Look, I want you to win in business and in life. Down below are two ways you can do that and I can help you.

Talk soon,


Want me to help you win?

  1. If you own a business that’s generating half a million in revenue or more each year then I can teach you how to scale that business into a massive empire with my 12 Month Mentorship Program.
  2. If you want to really level up in leadership, family, and your finances then the Project is going to be the most game-changing experience of your life!

Click Here To Learn More About The Project.