Author: Joan Arca

Ray “Cash” Care, a former Navy SEAL, asked me a question that flipped my world upside down the other day.

Before I give you the answer, I want to know if you’d get the right answer. 

How many people does it take to counterbalance one negative person?

I’m no math whiz, but if you add +1 to -1, you get 0. So one positive person is all you need, right? Wrong!

You need 7 positive people to counterbalance one negative person.

This is why I constantly tell people they need to ruthlessly “trim the fat” in their lives.

When I say this, I don’t mean their waistlines, I mean the people in their lives, both in-person and on the interwebs.

For many folks, “trimming the fat” of your in-person relationships is a no-brainer. Yet, even with that happening, they’re still left in a sour mood.

How?

Think of how many negative things are on your social media feeds. YouTube. TikTok. Facebook. Instagram.

Facebook’s Whistleblower revealed a few weeks ago that they purposely push-out content that gets you angry. I’m 100% confident they’re not the only social media company that does this.

This is why I’m telling you to not forget to “trim the fat” in the interwebs too!

The internet can easily cause negativity to leak into your lives. And you won’t be the only one affected by this. Your spouse, kids, and even dog will be affected too.

Do you think you’ll be happy after binge-watching conspiracy videos about how Biden has sold the US to China behind closed doors?

Or do you think you’ll be present at the dinner table after seeing “Becky” post on social media how happy she is in her marriage, even though the day before she told you that she discovered the affair her husband was having?

I doubt it.

So why expose yourself to those things.

Your spouse can see it when you’re catching up on your day together right before bed.

Your kids can feel it while you’re building legos with them. 

Your dog can sense it while you’re playing fetch.

I share this with you because I want you to “trim the fat” of negativity both in-person and on the internet.

Unfollow and block all the negativity from your life. So your life is filled with positivity. Which will then make you the lighthouse others can rely on to help them get out of the darkness of negativity.

To your success,

Bedros

ATTENTION Moms and Dads : This is why I started the Squire Program – a father and son experience like no others. A rite of passage into manhood for boys 13-15 years old.

Have you ever had it where you see an old friend after some time has passed and then realize that you practically have nothing in common with him? 

Or maybe after a few years in being in a relationship with someone you find yourselves like two ships passing in the night… with almost nothing in common? 

Let me explain why this happens… 

Now, I have no scientific backing to prove this theory of mine. 

But I know it’s 100% accurate, real and true. 

I call it the 20 point gap.

When you and the other person have a 20 point gap or more in your IQ, EQ and AQ then you begin to feel like strangers. 

IQ = intelligence quotient 

EQ = emotional quotient

AQ = Adversity quotient

Here’s the thing… 

If you invest into your personal growth and self-development and the other person does not, then soon, over time, you’re going to create a gap between yourself and the other person. 

When that gap exceeds 20 points then you soon realize that you and the other person don’t think the same way. That you don’t share the same values. That you don’t have much in common anymore. 

It’s almost like you’re strangers now. 

I’ve seen this happen with employees where they choose not to grow when everyone else around them was growing. 

I’ve seen this happen with business partners where one partner invests in his/her growth and development and the other doesn’t and soon they become distant and no longer share the same vision, values or work ethic. 

I’ve seen it happen with relationships where one person made the decision to grow, to get fit, to evolve and to develop into a higher human and then other stayed the same… 20 point gap, then poof, they’re divorced. 

So if you’re on a growth path then encourage others around you to grow as well. And if they don’t then you’ll see and feel the 20 point gap and you’ll end up resenting them. 

And if you’re the person who isn’t growing and you feel the other person is changing, evolving and growing then you better get on the program or you’re going to find yourself by yourself. 

Grow or die! 

Bedros 

PS. Speaking of growth. If you want to grow and develop mental toughness then join us for Suck Fest II on December 4th. You can do it anywhere and it’s going to be the best thing you’ve ever done for yourself. Check it out https://bedroskeuilian.com/suckfest/

On November 2nd at 1 pm, 33 men showed up at the MDK Compound. Ready to embark on a 75-hour journey that would change their lives forever.

After 75 hours, only 24 men graduated from the MDK Project with their heads held high with pride.

With good reason, too, for 75 hours with little-to-no sleep, these warriors fought and killed the inner-bitch, holding them back from reaching their full potential.

They were brave enough to reveal the skeletons in the closet that were never supposed to see the light of day. 

These Modern-Day Knights chose to face the inner demons that kept them up at night and conquer them.

For 75 hours, they chose to do the deep work physically, mentally, and emotionally required to grow, transform, and become their highest self. So they could become better men, husbands, fathers, and leaders.

You may think the guys who didn’t quit are invincible (and I’m sure they’ll tell you that after what they’ve been through), but they’re not. They still put pants on in the morning like you and me.

The only reason they didn’t quit is that they chose not to. They didn’t ring the bell. Unlike the 9 men who dropped out of class 011 due to an injury or simply quit.

One young man in his early 20’s rang the bell.

While another man in his late 50’s didn’t, even with a bad back and hernia. A hernia!

Interesting Fact: Class 011 pushed the MDK Brotherhood over the 100 mark!

I share this with you for two reasons:

1. To announce that 24 men secured class 011 of the MDK Project.
2. And to remind you that anyone who has accomplished great things in their lifetime simply didn’t quit.

Not quitting is how you can stick it to your haters and doubters.

Not quitting is how you put yourself at the top of the pecking order in your industry.

And not quitting is how you can live life on your own terms.

That’s all for today.

Talk soon,

Bedros

PS. If you’re reading about The MDK Project, and are feeling the calling that this is for you. You’re feeling that inner spark being fanned into a flame.. We need to address one thing, that’s your physical capabilities. Just so you know, there will be a Physical Fitness Test, which is a pass-fail process. We know you’re ready to transform emotionally, mentally and spiritually, but if you need to get in shape in order to dominate The MDK Project, you need a program curated by graduates and instructors, you need Battle Ready. You don’t join The Project to get in shape, you get in shape to join The Project. Click here to book a time to speak with one of the trainers and graduates for Battle Ready, and be prepared to have a cornerstone fitness program tailored to you and the change you need in just 90 days.

If your goal is to make money with your business then pay close attention to this email because I’m going to give you the key to making offers that convert.

After doing over $100 million in sales, I’ve figured out what makes an offer a winner and a loser. And it’s not what you think. 

It isn’t a ballin’ ad budget, email campaigns, or savvy sales script.

The difference between a winning and a losing offer is believability.

Believability is the gatekeeper to your customer’s wallets.

Let me show you what I mean.

We sell supplements with my company, TruLean Nutrition.

We see brands selling fat loss pills 24/7 on the interwebs…

They say things like: 

“Take these pills right before you sleep and you’ll burn off slabs of body fat like it’s nothing. You don’t need to change your diet or spend hours at the gym.”

You and I are both smart enough to know this is B.S. 

Your customer knows this too.

Why? Because it sounds too good to be true.

It sounds UN-believable.

As I mentioned earlier, the more unbelievable your offer the less likely your customer will pull out their wallets.

For example, Everyday Fit, our best-selling product, sells out every time we restock.

Why? Because we don’t “promise the moon” even while being in a saturated market.

This is the product description copy we use for Everyday Fit:

 “Renew your day with this delicious, appetite-curbing, non-stimulant mix that boosts your metabolism while hydrating your body! This is the first-ever water enhancer that replenishes nutrients & supports an active lifestyle WITHOUT harmful sugar or stimulants. Renew your day with our antioxidant-rich, electrolyte blend, Everyday Fit!“

New and loyal customers keep clearing out our inventory, WITHOUT us having to say you’ll tighten your tummy with each sip as if you got liposuction. Or claim that our hydration formula shrinks away wrinkles and fine lines like botox. 

What we say about Everyday Fit is believable. (You just saw it for yourself.)

Our customers love us for it, too.

Everyone has a built-in BS detector and if you set that off by making an aggressive and unbelievable offer then it’s going to backfire on you.

Our customers trust us, which is why they buy our other products.

If you want your customers to love you, trust you and buy from you then don’t “promise the moon”…

…just speak to the problems that your product solves and then back it up with social proof (testimonials and reviews) and then ask them to buy it.

In a world where everything is now over-hyped, people can see right through that s#it.

To your success,

Bedros

PS. Did you know that over 70% of people out there are chronically dehydrated? Truth is most people just don’t drink enough water and that makes them foggy headed, slows the metabolism and makes you think you’re hungry all the time (when you’re really thirsty). Water doesn’t taste good so people don’t drink it. But water with Everyday Fit tastes amazing so you should get some here.

If there was just ONE skill that I’d want my kids to master in life it would be how to negotiate and win.

I’ve literally gained tens of millions of dollars in business deals, equity, real estate and profit share by negotiating big deals and making it easy for the “other side” to give me what I want by doing these three things…

1) I make sure they LIKE and TRUST me.

2) I make sure to understand what a win looks like for them.

3) I work hard to give them what they want so I can get what I want in the deal.

That’s how you negotiate BIG deals and come out a winner every time.

Truth is, those big multimillion dollar deals come a few times per year for me so I get to work on my negotiating skills every couple of months.

Now, if you’re new to business then big negociatiation opportunities probably come about once a year or even less.

But what most people don’t realize is that in life we’re faced with at least a dozen negotiation opportunities EVERYDAY.

Here’s what I mean…

Your alarm went off this morning.

If you hit snooze and went back to sleep then there was a micro negotiation that took place in between the time the alarm went off and when you hit snooze and you lost that negotiation.

If you had the intention to make ten cold sales calls today and you only made eight sales calls then once again you lost a micro negotiation that took place.

If you planned on working out first thing in the morning but ended up not working out at all that day then again you lost another micro negotiation.

Now you might think that these are just tiny little things and they don’t matter on the macro scale of life…

…and this is where you’d be wrong.

These daily, seemingly trivial micro negotiations matter the most.

The reason they matter the most is because each time a micro negotiation takes place in your head you have the chance to win and therefore build more trust and credibility and confidence with yourself…

…or you can lose the negotiation with yourself by giving into the weakness of hitting snooze, skipping the gym, missing the sales call or what-have-you and therefore erode the credibility you have with yourself and your self-confidence.

Now think about this:

What makes you think that you’re going to win BIG negotiations in life and business if you lose the small daily negotiations presented to you several times each day?

This might sound a little cold hearted and callous but the TRUTH IS: That’s how winners and losers in life are created my friend.

The micro decisions and the micro negotiations in life matter the most!

Reminds me of one of my favorite mantras in life: Everybody wants to eat. But few will hunt.

Anyhow bro, woke up this morning, had that on my heart to talk to you about so there you have it! 🙂

Have a killer week,

Bedros Keuilian

BTW, Class 011 of the Project that starts next week is SOLD OUT. So is Class 012 taking place in February. If you’ve been meaning to do the Project but have been putting it off then now might be a good time for you to register for class 013 taking place in April of 2022 (it’s only half full as of this email).

The MDK Project is for men who are looking for purpose and drive in business and in life. It’s for men who want to break through limiting beliefs and live a life of greater impact, income and influence. If that’s you, then click here to apply for the Modern Day Knight Project.